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Archive for July, 2008

No Such Thing as Free Phish

Tuesday, July 29th, 2008

One of the things that MarkMonitor does in an effort to improve our services is track the latest tactics of the bad guys whether it be phishers, domain squatters, or any other brand-abuser. In the world of phishing especially, the fraudsters are always evolving. At this weeks’ Usenix WOOT conference, Marco ...

Upcoming Webinar – New gTLDs: Perspectives from ICANN

Friday, July 18th, 2008

MarkMonitor is hosting an educational webinar entitled, "New gTLDs: Perspective from ICANN." This complimentary program features Karla Valente, New gTLD Program Director for ICANN and Fred Felman, CMO of MarkMonitor. During this one hour live event, attendees will learn: - Background on how the new gTLDs came to light - What is currently ...

Sweeping Decision for Ebay in the Tiffany Case: Brand Holders have the Burden to Police the Internet for Abuse

Wednesday, July 16th, 2008

Yesterday, the long awaited decision in Tiffany v Ebay was released by the U.S. District Court in the Southern District of New York, exonerating Ebay from any liability to Tiffany for infringing auctions on its site. In a sweeping ruling for Ebay, the Court emphasized that, although both Ebay and ...

Gartner on new .tld’s

Monday, July 14th, 2008

Recently, leading technology  analyst firm Gartner weighed-in on the new ICANN .tld’s.  They made some very straightforward, common sense recommendations – with one exception. Their assertion that ‘defensive registrations are of limited value for most organizations’ doesn’t jibe with best practices in domain portfolio management. – nor with the rest of the ...

Using Copyright Registrations To Combat Brand Abuse

Monday, July 7th, 2008

It’s well known that copyright protection is available to authors of creative works even if a registration at the U.S. copyright office has not been secured. IP practicioners also know that you can always file for a copyright registration at any time, and that statutory damages under the Copyright Act ...

Ready, fire, aim…

Wednesday, July 2nd, 2008

Are you tired about all the hoopla over the recent ICANN meeting in Paris and the decisions made there? The most controversial is the decision to open-up the web to more top-level domains (.tld). In brief, brandholders and others will be able to create new custom .tld’s. These might include generic ones ...

How your brand may be abused to install malicious software

Tuesday, July 1st, 2008

Recently, MarkMonitor has discovered several instances of company names and brands being used to steer visitors to web sites that eventually result in malicious or bogus software being installed on their system.   Upon receiving a Google Alert or searching the web, users end up on a free web hosting site like ...

Welcome to Brand’s Eye View

Tuesday, July 1st, 2008

Welcome to Brand’s Eye View, the MarkMonitor blog! Brand abuse is not a victimless crime. It has profound effects on the most recognized brands, their customers and society as a whole. In our Brandjacking Index, MarkMonitor has quantified the threat and exposed some of the most frightening elements. Here in this blog, ...