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Archive for November, 2008

MarkMonitor Customer Response to New TLDs

Thursday, November 20th, 2008

  Before it was apparent that ICANN was pursuing new Top-Level Domains (TLDs) and the publication of the Draft Applicant Guidebook (DAG) which explains the program, we heard no interest whatsoever from our customers on this subject.   Since the publication of the DAG, our customers have voiced confusion & anger.  They ...

Domain Management in the New, New New Economy

Friday, November 14th, 2008

With the news of yet more corporate downsizing and consumer spending at all time lows, corporations should reevaluate their approach to domain name management. Specifically, companies should focus on ways to maximize portfolio values by selling unused generic registrations, improving website traffic by pointing defensive registrations to live sites, and ...