markmonitor.com

Archive for April, 2009

Study Reveals Relationship Between Consumer Trust and Credit Card Use

Wednesday, April 29th, 2009

Javelin Strategy and Research recently released a study entitled “The Importance of Consumer Trust on FI Profitability” which attempts to measure the relationship between consumer confidence and credit card spending.  The study, conducted in 2008 using a random sample of 2,339 online respondents representative of gender, age, and income levels of ...

Domain Name Registries Must Do More to Protect Highly-Trafficked Domains

Friday, April 24th, 2009

With the recent attacks against high-profile New Zealand domain names including Coca-Cola.co.nz and F-Secure.co.nz, fingers are naturally pointing to Domainz, the registrar of record for these domains, as the party responsible for this lapse in security. While domain name registrars certainly need to ensure the security and stability of their ...

What I Learned from Ashton Kutcher

Wednesday, April 22nd, 2009

  Beyond the liberal use of the word “dude” applied to anyone despite their gender, I actually did learn something from @AplusK (Ashton Kutcher’s moniker on Twitter).   Seriously, a recent broadcast of National Public Radio mentioned the size of the respective Twitter followings for Ashton Kutcher and Arnold Schwarzenegger.  As a result, ...

Flawed Economic Analysis of New gTLDs

Tuesday, April 21st, 2009

  During the last ICANN meeting in Mexico City, ICANN identified four overarching issues with respect to the new introduction of new global top-level domains (gTLDs). One of the issues identified was the economic impact of new gTLDs.   The meeting also marked the release of two economic studies commissioned by ICANN. Neither ...

IP Rights in Digital Environment Key Element of Proposed Treaty

Wednesday, April 15th, 2009

Last week, the Office of the U.S. Trade Representative released a summary of the key elements of the proposed Anti-Counterfeiting Trade Agreement (ACTA) which aims to establish international standards for enforcing IP rights to more effectively combat counterfeiting and piracy.  One of the potential chapters of the treaty covers “Intellectual ...

Identify Infringing Domains to Optimize Online Search Marketing Spend

Wednesday, April 1st, 2009

According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion. While the rates of growth for online advertising are slowing, companies are still making considerable investments in online search marketing, which accounts for close to half of all online ...