Archive for the ‘Brandjacking’ Category
Tuesday, December 1st, 2009
You have to give scammers credit, as they are a creative bunch. While most of us think of the annual open enrollment period for employee benefits as a non-event, scammers see it as an opportunity.
Just last month we’ve seen suspicious sites targeting employees of some of the largest corporations. In ...
Posted in Brand Abuse, Brandjacking, Phishing, Security | No Comments »
Friday, October 16th, 2009
In 1999, the Internet Corporation for Assigned Numbers and Names (“ICANN”) developed a policy to resolve disputes between trademark owners and registrants of domain names. This
policy, the UDRP, set out procedures, rules and guidelines that govern the process whereby an aggrieved trademark owner could petition an appointed arbitrator or group ...
Posted in Brandjacking, Domains, Trademarks | No Comments »
Friday, October 16th, 2009
It’s bad enough that malware is virally spread via paid search and social networking links. But now there are more accounts of it being spread via natural search links as well. In a practice called “SEO Poisoning,” fraudsters use Search Engine Optimization (SEO) techniques to mix malware-laden search results with ...
Posted in Brand Abuse, Brandjacking, Security | No Comments »
Tuesday, August 4th, 2009
It may not be widely-known but the big 3 search engines – Google, Yahoo! and Bing – have established procedures for removing natural search results on the basis of the DMCA. That’s good news for brand owners: if consumers can’t find infringing websites via the search engines, they’re less likely to ...
Posted in Brand Abuse, Brandjacking, Counterfeit, Piracy | No Comments »
Thursday, July 9th, 2009
Last week, MarkMonitor hosted a webinar with Internet Retailer and our guest speaker from 1-800-FLOWERS.COM on the topic of How to Reduce Traffic Diversion & Other Cyber Abuse. During the webinar, we polled audience members to gauge what their top challenge is in managing their brands online. We learned that ...
Posted in Brand Abuse, Brandjacking | No Comments »
Wednesday, April 1st, 2009
According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion. While the rates of growth for online advertising are slowing, companies are still making considerable investments in online search marketing, which accounts for close to half of all online ...
Posted in Brandjacking, Domains, Trademarks | No Comments »
Thursday, September 18th, 2008
As part of our recent study of the online pharmaceutical market we decided to make some prescription drug purchases from some of the uncertified online pharmacies that we identified in the study.
Analyzing the purchase details and the product that was shipped to us in this example raises troubling questions ...
Posted in Brandjacking | 2 Comments »
Wednesday, July 2nd, 2008
Are you tired about all the hoopla over the recent ICANN meeting in Paris and the decisions made there? The most controversial is the decision to open-up the web to more top-level domains (.tld). In brief, brandholders and others will be able to create new custom .tld’s. These might include generic ones ...
Posted in Brandjacking, Domains, Security, Trademarks | No Comments »
Tuesday, July 1st, 2008
Welcome to Brand’s Eye View, the MarkMonitor blog!
Brand abuse is not a victimless crime. It has profound effects on the most recognized brands, their customers and society as a whole. In our Brandjacking Index, MarkMonitor has quantified the threat and exposed some of the most frightening elements. Here in this blog, ...
Posted in Brandjacking | No Comments »
