Archive for the ‘Counterfeit’ Category
Thursday, August 26th, 2010
Designers and trade experts have noticed a rise in the counterfeiting of non-luxury brands according to a recent article titled, “Economic Indicator: Even Cheaper Knockoffs." The article indicates that non-luxury and lesser targeted brands are being heavily counterfeited alongside Gucci, Prada and Louis Vuitton.
It should not come as a big ...
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Monday, August 23rd, 2010
BJ Fogg, Director of Persuasive Technology Lab at Stanford University, recently gave a keynote session at last week’s Search Engine Strategies (SES) conference in San Francisco called "Hot Triggers: The Power to Change Behavior". Recognized for his studies between the relationship of persuasion and technology, Fogg focused the discussion around ...
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Thursday, June 24th, 2010
Chanel’s warning to counterfeiters: "we are watching and we are taking action." That’s the literal message you will see when visiting around 40 websites that used to sell counterfeit goods (such as mychanelshop.com) that now redirect to the Chanel-owned website chanelreplica.com. These domains were transferred to Chanel as a result ...
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Thursday, March 25th, 2010
In a landmark judgment issued this past Tuesday, the European Court of Justice (ECJ) ruled that Google* is not liable for trademark infringement when an advertiser purchases a keyword based on a competitor’s trademark to trigger a search ad, so long as it removes infringing ads promptly when notified by ...
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Tuesday, March 23rd, 2010
Online fakes can be a lucrative business and difficult to crack down on, due to the ease and low-cost of setting up multiple virtual storefronts and the ability to obfuscate an operation’s identity. A federal lawsuit filed on March 1, 2010 by Polo Ralph Lauren and VF Corp. illustrates these ...
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Tuesday, December 15th, 2009
MarkMonitor recently investigated to what extent popular product searches led to websites offering counterfeit and pirated goods via paid search ads. The research examined 20 of the top 1,000 product-related searches in 2008 and focused on paid search ads across the three major search engines – Google, Yahoo! and Bing. ...
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Wednesday, August 26th, 2009
Most brand owners are likely familiar with eBay’s Verified Rights Owner (VeRO) program for requesting de-listings of illegal auction listings and that eBay has a solid track record for removing infringing listings – close to 100%, in fact.
What may be lesser known is that many major online marketplaces – including ...
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Tuesday, August 4th, 2009
It may not be widely-known but the big 3 search engines – Google, Yahoo! and Bing – have established procedures for removing natural search results on the basis of the DMCA. That’s good news for brand owners: if consumers can’t find infringing websites via the search engines, they’re less likely to ...
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Friday, June 12th, 2009
Google recently made two noteworthy changes to its AdWords trademark policy, easing restrictions both in the U.S. and in 188 other geographies:
In the US: under “certain criteria,” an advertiser can use trademarks in its ad text even if the advertiser doesn’t own that trademark or have explicit approval from the ...
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Wednesday, June 10th, 2009
The prevailing attitude among most consumers is that there is nothing wrong with buying fakes. The goal of a coordinated, global public service ad campaign launching tomorrow is out to change all that.
To coincide with “World Anti Counterfeiting Day” (which is June 11th 2009 for those who may not be ...
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