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Archive for the ‘Counterfeit’ Category

Paid Search Ads Can Lead to Fake Goods

Tuesday, December 15th, 2009

MarkMonitor recently investigated to what extent popular product searches led to websites offering counterfeit and pirated goods via paid search ads. The research examined 20 of the top 1,000 product-related searches in 2008 and focused on paid search ads across the three major search engines – Google, Yahoo! and Bing. ...

Enforcement Success Rates on Online Marketplaces

Wednesday, August 26th, 2009

Most brand owners are likely familiar with eBay’s Verified Rights Owner (VeRO) program for requesting de-listings of illegal auction listings and that eBay has a solid track record for removing infringing listings – close to 100%, in fact. What may be lesser known is that many major online marketplaces – including ...

Removing Copyright Violators from Search Engine Listings

Tuesday, August 4th, 2009

It may not be widely-known but the big 3 search engines – Google, Yahoo! and Bing – have established procedures for removing natural search results on the basis of the DMCA.  That’s good news for brand owners:  if consumers can’t find infringing websites via the search engines, they’re less likely to ...

Google Relaxes AdWords Trademark Policy

Friday, June 12th, 2009

Google recently made two noteworthy changes to its AdWords trademark policy, easing restrictions both in the U.S. and in 188 other geographies: In the US:  under “certain criteria,” an advertiser can use trademarks in its ad text even if the advertiser doesn’t own that trademark or have explicit approval from the ...

Happy World Anti Counterfeiting Day!

Wednesday, June 10th, 2009

The prevailing attitude among most consumers is that there is nothing wrong with buying fakes. The goal of a coordinated, global public service ad campaign launching tomorrow is out to change all that. To coincide with “World Anti Counterfeiting Day” (which is June 11th 2009  for those who may not be ...

IP Rights in Digital Environment Key Element of Proposed Treaty

Wednesday, April 15th, 2009

Last week, the Office of the U.S. Trade Representative released a summary of the key elements of the proposed Anti-Counterfeiting Trade Agreement (ACTA) which aims to establish international standards for enforcing IP rights to more effectively combat counterfeiting and piracy.  One of the potential chapters of the treaty covers “Intellectual ...

Ebay Wins Again

Thursday, August 14th, 2008

Ebay Wins again! In the latest round of battles against Ebay by companies suffering from counterfeits, a Belgian court found Ebay not liable to L’Oreal for counterfeits sold on its site. At least three cases against Ebay in Europe have been litigated seeking to hold Ebay liable for infringing counterfeits, two which ...

Sweeping Decision for Ebay in the Tiffany Case: Brand Holders have the Burden to Police the Internet for Abuse

Wednesday, July 16th, 2008

Yesterday, the long awaited decision in Tiffany v Ebay was released by the U.S. District Court in the Southern District of New York, exonerating Ebay from any liability to Tiffany for infringing auctions on its site. In a sweeping ruling for Ebay, the Court emphasized that, although both Ebay and ...