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Archive for the ‘Gray Market’ Category

Google Relaxes AdWords Trademark Policy

Friday, June 12th, 2009

Google recently made two noteworthy changes to its AdWords trademark policy, easing restrictions both in the U.S. and in 188 other geographies: In the US:  under “certain criteria,” an advertiser can use trademarks in its ad text even if the advertiser doesn’t own that trademark or have explicit approval from the ...