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Archive for the ‘Piracy’ Category

Paid Search Ads Can Lead to Fake Goods

Tuesday, December 15th, 2009

MarkMonitor recently investigated to what extent popular product searches led to websites offering counterfeit and pirated goods via paid search ads. The research examined 20 of the top 1,000 product-related searches in 2008 and focused on paid search ads across the three major search engines – Google, Yahoo! and Bing. ...

Enforcement Success Rates on Online Marketplaces

Wednesday, August 26th, 2009

Most brand owners are likely familiar with eBay’s Verified Rights Owner (VeRO) program for requesting de-listings of illegal auction listings and that eBay has a solid track record for removing infringing listings – close to 100%, in fact. What may be lesser known is that many major online marketplaces – including ...

Removing Copyright Violators from Search Engine Listings

Tuesday, August 4th, 2009

It may not be widely-known but the big 3 search engines – Google, Yahoo! and Bing – have established procedures for removing natural search results on the basis of the DMCA.  That’s good news for brand owners:  if consumers can’t find infringing websites via the search engines, they’re less likely to ...

Expanding Internet Access Driving Software Piracy, Study Says

Thursday, May 21st, 2009

The global software piracy rate rose to 41% in 2008 from 38% in 2007, costing rights owners an exchange-rate adjusted $50 billion, according to a joint study between the Business Software Alliance (BSA) and IDC released last week.  One of the factors driving greater piracy is increased high-speed Internet access, ...