Thursday, July 22nd, 2010
The abuse of well-known seal of approvals seems to be the latest ruse used by online fraudsters. Leveraging reputable names that existed long before anyone heard of the Internet is a blaring reminder that even trustworthy seals are not off limits to scammers. In fact, linking to reliable sources of ...
Posted in Brand Abuse, Brandjacking | No Comments »
Wednesday, April 29th, 2009
Javelin Strategy and Research recently released a study entitled “The Importance of Consumer Trust on FI Profitability” which attempts to measure the relationship between consumer confidence and credit card spending.
The study, conducted in 2008 using a random sample of 2,339 online respondents representative of gender, age, and income levels of ...
Posted in Phishing, Security | No Comments »
