Monday, August 23rd, 2010
BJ Fogg, Director of Persuasive Technology Lab at Stanford University, recently gave a keynote session at last week’s Search Engine Strategies (SES) conference in San Francisco called "Hot Triggers: The Power to Change Behavior". Recognized for his studies between the relationship of persuasion and technology, Fogg focused the discussion around ...
Posted in Brand Abuse, Brandjacking, Counterfeit, Scams | No Comments »
Monday, August 9th, 2010
Google recently announced that starting September 14, 2010, it will begin to allow advertisers in most European countries to use competitors’ trademarks when bidding for online ads. This shift in European policy doesn’t come as a complete surprise as the European Court of Justice (ECJ) sided with Google in the ...
Posted in Brand Abuse, Brandjacking, Trademarks | No Comments »
Thursday, March 25th, 2010
In a landmark judgment issued this past Tuesday, the European Court of Justice (ECJ) ruled that Google* is not liable for trademark infringement when an advertiser purchases a keyword based on a competitor’s trademark to trigger a search ad, so long as it removes infringing ads promptly when notified by ...
Posted in Brand Abuse, Brandjacking, Counterfeit, Trademarks | No Comments »
Tuesday, December 15th, 2009
MarkMonitor recently investigated to what extent popular product searches led to websites offering counterfeit and pirated goods via paid search ads. The research examined 20 of the top 1,000 product-related searches in 2008 and focused on paid search ads across the three major search engines – Google, Yahoo! and Bing. ...
Posted in Brand Abuse, Counterfeit, Piracy | No Comments »
Thursday, July 9th, 2009
Last week, MarkMonitor hosted a webinar with Internet Retailer and our guest speaker from 1-800-FLOWERS.COM on the topic of How to Reduce Traffic Diversion & Other Cyber Abuse. During the webinar, we polled audience members to gauge what their top challenge is in managing their brands online. We learned that ...
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Friday, June 12th, 2009
Google recently made two noteworthy changes to its AdWords trademark policy, easing restrictions both in the U.S. and in 188 other geographies:
In the US: under “certain criteria,” an advertiser can use trademarks in its ad text even if the advertiser doesn’t own that trademark or have explicit approval from the ...
Posted in Brand Abuse, Counterfeit, Gray Market, Trademarks | No Comments »
