Online Channel Protection

Protect profit margins and brand equity from counterfeiters and gray marketers.

MarkMonitor Online Channel Protection helps companies put the brakes on counterfeit, pirated, and gray market sales of their branded goods. Monitoring more areas of the Internet than any other channel protection solution, Online Channel Protection applies proprietary analytics to identify knockoffs and other illicitly sold goods. The solution then prioritizes immediate-action brand enforcement efforts including site shut-down and auction de-listing. Enterprises use Online Channel Protection to protect profit margins and brand equity.

Online Channel Protection Highlights:

• Detects suspicious counterfeit and gray market sales more quickly and comprehensively by monitoring more online venues more frequently—international auction sites, exchanges and tradeboards, email solicitations, plus eCommerce and pay-per-click sites
• Maximizes response effectiveness through prioritized results, support workflow, and case management that can be integrated with offline efforts
• Shuts down illicit sales with automated responses such as cease-and-desist letters, payment processing deactivation, and auction de-listings through seamless integration with eBay’s VeRO program—another industry first
• Ensures powerful control over online distribution channels by simplifying monitoring and enforcement processes
• Delivers quick results—and significant ROI—with minimum investment of resources by leveraging fully-hosted delivery models and Managed Services

When criminal or unauthorized parties offer counterfeit, pirated, or even authentic products for sale online, brand owners lose more than revenues. Profit margins associated with the trust and status a brand has earned can erode. Confidence in the quality of branded products and authorized channels can wane. False warranty and service claims can raise costs and undermine customer trust.

Now brand owners can minimize these significant, negative impacts—with MarkMonitor Online Channel Protection. This hosted solution monitors more Internet properties than any other channel protection service: international auction sites, B2B exchanges, eCommerce websites, email solicitations and pay-per click sites. Then, using sophisticated detection algorithms including photo detection, graphics recognition, weighted search parameters and filters, Online Channel Protection identifies and prioritizes potential illicit sales.

With superior relevancy and customized infringement prioritization, your enforcement resources can focus their efforts where the loss potential is greatest—and do so quickly and efficiently, thanks to powerful enforcement workflow and case management capabilities.

In many cases, illicit sales can be stopped in only minutes, thanks to automated responses such as cease-and-desist letters, bulk de-listing requests to auction sites, business to business exchanges, and trade boards, and industry-first integration with eBay’s VeRO program that knocks out illicit listings immediately—with 100% effectiveness.

Fortune 100-class scalability, reliability and performance all contribute to the 98% customer satisfaction record MarkMonitor enjoys. But most importantly, the solution’s robust and cost-effective detection, response and prevention capabilities enable enterprises to dramatically reduce the threat of counterfeit, pirated, and gray market sales online.