Online Trademark Protection

Defend the brand equity and customer loyalty
you’ve earned.

MarkMonitor Online Trademark Protection enables enterprises to protect against trademark abuse, traffic diversion, and brand defamation.

Combining the widest and most frequently updated sources of online information with unique, proprietary analytics for identifying and prioritizing trademark infringement, Online Trademark Protection enables companies to prevent potential trademark abuse, detect it quickly when it happens, and respond swiftly and efficiently with automated and managed brand enforcement services.

Online Trademark Protection Highlights:

• Detects trademark abuse more quickly and comprehensively by monitoring more online data sources—including blogs and message boards—with greater frequency
• Maximizes response effectiveness by using proprietary analytics to prioritize infringement, automate enforcement, and provide supporting case management
• Secures trademarks online by efficiently searching trademark databases, and identifying global domain opportunities and gaps
• Minimizes the dangers of false association and brand defamation by detecting and enforcing against illicit usage of trademark or copyright assets—names, terms, logos, and graphics—usage that can unfairly associate your brand with offensive content or hijack your interaction with potential customers
• Exposes costly website traffic diversion schemes which exploit brand abuse in meta tags, hidden and visible Web content, pay-per-click sites and paid search ads
• Delivers quick results with minimum investment of resources by leveraging Managed Services and hosted delivery models

When unauthorized parties use your trademarks or other intellectual property in their search ads, sites, or URLs, your brand can suffer—and so can your bottom line. Online Trademark Protection can help put a stop to these practices and strengthens your brand—in ways that no other intellectual property protection solution can offer.

Online Trademark Protection monitors more Internet properties than any other protection service. The solution uses the industry’s most comprehensive Reverse WhoIs database and scans billions of web pages—including blogs and message boards—across more than 110 million domains, also monitoring USPTO trademark registrations. Then, employing sophisticated detection algorithms (including graphics recognition) plus weighted search parameters and filters, this fully-hosted solution, identifies and prioritizes potential infringement.

The result? Greater relevancy and prioritization means greater productivity for your enforcement resources, who can also leverage powerful enforcement workflow and case management capabilities to focus on the most critical transgressions. Flexible enforcement options let you choose your enforcement strategy—such as setting up automated Cease and Desist letters and other measures where appropriate. And proof records of potential infringement may be archived in case of later need.

Online Trademark Protection delivers proven technology built to handle the intense data volumes and 24x7 access that today’s enterprises need. With a combination of advantages no other solution can match—dramatically reduced traffic diversion, plus lower risk of trademark abuse and brand defamation—it’s no surprise MarkMonitor has a 98% customer satisfaction record. Online Trademark Protection keeps brands strong and growing online.