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Retail Industry

Online sales are booming—phishers, scammers and counterfeiters want in.

"33% of paid search ads relating to four major retail brands misused the brand name in the title, link or text of ad."
– MarkMonitor Brandjacking Index®

According to eMarketer, online retail sales will rise at double-digit rates for the next three years. Masters at using brands to drive business, many retailers are now seeing online sales begin to outstrip the growth in the brick-and-mortar side of their business.

That’s real opportunity for e-tailers—but also for fraudsters out to steal business, and for cybercriminals and unscrupulous competitors who exploit trusted brand names to lure consumers to illicit sites. Using paid search abuse, cybersquatting, and false claims of association, they divert traffic away from legitimate online venues. Other outlaws leverage trusted brands to mount phishing attacks and gift card scams, while counterfeiters use auction sites and eCommerce sites to sell their illicit wares. In fact, savvy eCriminals routinely create their own eCommerce stores to market and sell their counterfeit branded goods.

The impact on legitimate brand holders? Revenue losses in the millions, lower marketing ROI, erosion in brand equity, and waning customer loyalty and trust—not to mention a growing reluctance, by many consumers, to make purchases online.

Fortunately, online retailers can protect their brands and revenues by taking proactive, holistic action. MarkMonitor can help.

MarkMonitor at Work

A large multi-national retailer with numerous name brands, operating online and in many stores worldwide, fights traffic diversion, counterfeiting and phishing scams online using MarkMonitor Brand Protection™, Domain Management and AntiFraud Solutions.

Industry-retail-chart
Global domain management and enforcement against online sales of counterfeit branded goods recoup lost revenue and reduce traffic diversion