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Trusted Brand
Broadcast System™


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3 in 5 drugs bought online are fake, $2.3 billion in pirated movies are sold online each year, and phishing victims lost $5.8 billion in 2009. Do your customers know who they’re dealing with?

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Trusted Brand Broadcast System™

Be confident that you are dealing with safe and trustworthy websites

MarkMonitor Trusted Brand Broadcast System™ (TBBS) enables brand owners to communicate the reputation of a website – good or bad – directly to Internet users, creating a safe browsing and online shopping experience.

Through the industry’s most extensive network of Internet security and browser partners, MarkMonitor enables brand owners to detect websites engaged in potentially unlawful practices involving their brands and broadcast warnings directly to Internet users before they reach those sites. TBBS also allows brand owners to broadcast legitimate, safe websites so that Internet users can be confident that they are dealing with official company and/or partner sites.

By using TBBS, brand owners enhance the online experience for millions of Internet users by providing the information they need to verify that they are dealing with trustworthy websites. Brand owners broadcast site reputation ratings on company-owned and affiliate sites, fraudulent cybersquatted or pay-per-click sites, sites selling counterfeit, pirated or recalled goods and phishing sites, allowing Internet users to:

  • Browse safely online as clear and simple site ratings indicate which websites are safe to enter
  • Purchase authentic goods online from legitimate businesses and steer clear of sites selling potentially dangerous goods
  • Conduct more secure and safe online transactions by knowing that they are dealing with legitimate online businesses
  • Minimize online fraud by avoiding known phishing sites

Trusted Brand Broadcast System provides brand owners a powerful and effective means to keep consumers safe online – and, delivers a new tool to their arsenal for protecting their brands and their customers.