Global Head of Marketing, MarkMonitor
MarkMonitor celebrates 20 years of online protection
This month, MarkMonitor celebrates 20 years of protecting brands online. Founded on 17 June in Boise, Idaho – with just a handful of employees – we have grown as a global leader in enterprise brand protection, employing more than 500 people. Our suite of online protection services takes root in a greater movement by parent firm Clarivate Analytics, which delivers products and services that support every phase of the innovation lifecycle.  With an initial goal of protecting corporate brand names and tracking down infringements on the internet, our services expanded into the domain management sector by the year 2000. With more... Read More
Security highlights Summit 2019 keynote
A key takeaway from the annual MarkMonitor Summit: Look for security compromise — and expect it.  Noted security blogger and investigative journalist Brian Krebs joined MarkMonitor as keynote speaker to break down the latest in online schemes and scams. He quantified damages to brand owners and consumers, as well as the evolution of threats over time, with examples from the obscure to the notorious. One theme remained consistent across the board: The threat to brand owners. It is one that will never cease, only transmogrify. In absence of cure, preparedness and response are prescribed. The emerging DNS threat One instance touched upon... Read More
Senior Portfolio Marketing Director
Understanding Today’s Trends: Domains and Cybersecurity
The domain landscape is ever-changing. Consider how far it’s come since the 1980s when the first domain names were registered. These were of the .net and .com variety. Fast-forward 25 years, and businesses are registering innovative .Brand extensions for reasons that range from marketing promotions to protective online protection of IP. The industry has been shaped by the launch of generic top level domains (gTLDs), ongoing legal and political changes, as well as the encroachment of cyber threats — all factors which make the management of your domain portfolio that much more important, yet complex. There are many factors to consider,... Read More
Global Head of Marketing, MarkMonitor
Report: Protect the domain, protect the brand
In a market characterised by intense competition and change, domains are key to establishing brand identity. They also form the core of a broader business strategy and therefore must be protected at all costs. But what are the best ways to approach domain management and security? How does this fit into the broader brand protection strategy? And how do different elements, such as dealing with infringement, fraud and brand abuse, affect one another? We sought these answers in our latest Global Business Survey by speaking to 700 marketing, legal and IT decision makers about the state of brand protection, domain and cyber... Read More
Portfolio Marketing Manager
Don’t Let the Padlock Fool You! You May Not Be Safe
I took an informal poll of my non-industry friends on Facebook about the padlock in the address bar and what it meant to them. I either got “I don’t know,” or a variation of “it means that the website I’m visiting is secure” or “it’s why there is an ‘S’ in https.” Unfortunately, we’ve been led to falsely believe the padlock, or the “s” in https, means we are at a valid, legitimate site, and any communication with that website is secure. However, that is not entirely accurate. The padlock icon (or the word “Secure” or sometimes the organization name) along... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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