On-Demand Webinar

Protecting Your Brand in the Chinese Market

  • Zac Wolf Product Marketing Manager, MarkMonitor
  • Trevor Robbins Client Services Manager, MarkMonitor

While China has major purchasing power and is experiencing massive growth, it’s also viewed as the world’s workshop for counterfeit goods and can be a difficult environment to navigate. Industry experts Zac Wolf and Trevor Robbins discuss proven best practices for keeping your assets secure in the vast and rapidly changing Chinese market.

During this webinar, you’ll learn:

  • The latest trends and best practices for protecting your brand in China
  • How to overcome the complexities of enforcement in China and build a strong IP portfolio
  • Real-life scenarios that address expiring brands, new product launches and much more

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