GLOBAL ONLINE SHOPPING SURVEY
Counterfeits Pose Health Risk to Your Customers
Fake products damage more than your brand reputation — they erode consumer trust and even jeopardize public health.
A new study on the growing trend of online shopping provides a complete breakdown of this global problem and calls brands to action in protecting their consumers.
Highlights of the report:
- More than one-quarter of survey respondents unknowingly purchased inauthentic consumer goods online.
- Counterfeit makeup, skincare, supplements and medication are often compromised due to incorrect or improperly measured ingredients.
- Brands and consumers are encouraged to stay proactive and educated about the risks of online shopping.