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Case Study

Nissan Restores Safety, Combats Imposter Brands

With its strong market position, the Nissan name became a lucrative target for brandjackers looking to ride the coattails of its success.

By partnering with MarkMonitor, the leading automotive company successfully fought against counterfeiting and trademark abuse, restoring both reputation and customer safety.

The results:

Removed 31,700+ counterfeit products

Took enforcement action against 125,000+ marketplace listings valued at $283+ million (a 98 percent success rate)

Combatted threats in Asian markets by pulling in MarkMonitor reinforcements from Shanghai

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Within weeks, we were delisting counterfeit items as well as educating sellers who had no idea they were infringing.

Andy Forsythe
Nissan North America, Inc.

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