Case Study

When Counterfeiters Infringed, Valentino SpA Fought Back

Consumers are not alone in coveting high fashion. Luxury goods have also become a lucrative target for online criminals.

When renowned fashion firm Valentino SpA found its brand under cyber-attack, leaders asked what MarkMonitor could do to help. After just 18 months, the difference was clear — and the trademark back to healthy standing.

The results:

• Leveraging High-Value Targeting (HVT), removed more than 83,000 phony listings
• Deactivated 500+ abusive websites, along with more than a thousand imitator social media pages
• Integrated leading technology to streamline data collection and legal enforcement

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