NEW GTLD QUARTERLY REPORT

New gTLDs Focus on .Brands and SEO Rankings

Nearly three-and-a-half years have passed since the first .Brand new gTLD launched on the Internet. Today, registrations continue to surge.

A big focus in this quarter’s New gTLD Report deals with Search Engine Optimization (SEO) impacts on gTLDs and some new developments in the evolving .Brand arena.

Read the Q3 2017 New gTLD Quarterly Report for everything you need to know about new gTLD trends.

Highlights:

In June, new gTLD power-player Donuts Inc. announced its pending acquisition of Rightside Group, Ltd. Experts speculate as to whether the milestone merger could impact domain name blocking options.

How search engines treat new gTLDs, keyword-relevant domains and other SEO considerations.

Why new gTLDs? Brands cite a number of purposes, from preventative measures against cybersquatters to innovative marketing strategies.

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Marketers looking back and asking ‘have we tried everything’ should consider relevant and meaningful domain name extensions...

CHRIS BOGGS
WEB TRAFFIC ADVISORS

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