Press Release

 

23% of global domains targeted by cyber-attacks

Brands taking siloed approach to domain security and management

San Francisco, CA: April 30, 2019 - Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprise brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year.

Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the development of their domain strategies. The report also highlighted that responsibility for domain management and security is siloed, with the following departments being responsible for domain management:

  • IT / IT security – 46%
  • Legal team – 16%
  • Marketing - 13%

Only 13% of brands noted a combined approach – the industry best practice in mitigating risk.

Research surveyed 700 marketing, IT and legal decision makers from across the U.K., U.S., Germany, France and Italy to understand attitudes toward and experiences with domain management, security, and wider online brand protection.

“Domains form the core of organisation and brand identity, and it’s never been more important to protect them,” says Chrissie Jamieson, VP of marketing, MarkMonitor. “But there’s more to keeping a brand safe online than just looking after domains. It’s about having a wider, holistic brand protection strategy in place that addresses domains, fraud and other forms of infringement, and involves a number of departments within the business. The landscape has become increasingly complex as cyber threats evolve.”

The most-cited challenges in managing domains include:

  • Security - 56%
  • Cost - 40%
  • Keeping track of domains - 34%

These issues are intensified by the fact not all domains are even active — 56% of respondents own up to 100 domains, yet just 18% say more than three-quarters of these are active.

In addition, despite the wide acknowledgement of the importance of domains — 43% said they were a vital part of brand building and maintaining customer trust — many organisations aren’t being proactive in managing and securing them. This is especially true around the renewal process, with 26% of brands relying solely on renewal notices, 21% relying on just one person to manage the process, while 25% have a plan that involves cross-department collaboration.

“Political and legislative issues have also had an impact on domain management and security, all of which need to be considered as part of the organisation’s online brand protection programme so that they can effectively mitigate risk, and leverage the benefits of the Internet, while securing critical assets,” says Jamieson.

The research also revealed 39% of brands have registered a generic top-level domain (gTLD) and 32% of that number experienced brand impersonation and abuse against it. In addition, 39% of brands say Brexit has impacted their domain strategy, while General Data Protection Regulation (GDPR) also played a role. Nearly half of respondents (46%) said GDPR affected their domain strategy, with 18% saying they found it more difficult to enforce against infringements as a result.

Research was commissioned by MarkMonitor and conducted by independent survey company Vitreous World. A sample of 700 marketing, legal and IT decision makers from five countries were surveyed, including the U.K., U.S., France, Germany and Italy. Interviews were conducted online in April 2019.

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® 2019 MarkMonitor. MarkMonitor and its logo, as well as all other trademarks used herein are trademarks of their respective owners and used under license.

About MarkMonitor

MarkMonitor, a leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.

About Clarivate Analytics

Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.

Forward-Looking Statements

This press release and oral statements made with respect to information contained in this release may contain forward-looking statements regarding Clarivate Analytics. Forward-looking statements provide Clarivate Analytics’ current expectations or forecasts of future events and may include statements regarding anticipated synergies and other future expectations. These statements involve risks and uncertainties including factors outside of Clarivate Analytics’ control that may cause actual results to differ materially. Clarivate Analytics undertakes no obligation to update or revise the statements made herein, whether as a result of new information, future events or otherwise.

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