San Francisco, CA: December 3, 2015 – MarkMonitor®, the world leader in enterprise brand protection, today announced a new capability in its Domain Management solution — key performance indicators (KPIs). The KPIs provide actionable intelligence that helps brand owners evaluate and improve domain portfolio performance.
The MarkMonitor KPIs for portfolio growth, domain utilization and brand coverage provide brand owners the insight they need to manage their global domain portfolios. The KPIs are represented as graphs, accessible via the customer portal. In addition to portfolio metrics, the new capabilities also include industry benchmarking data.
"Now, more than ever, with the introduction of the new generic top level domains (gTLDs), it's crucial that customers have the insights they need to be able to right-size their domain portfolios and make sure they aren't overloaded or misaligned.," says Alison Simpson, Product Marketing Manager, Domain Management at MarkMonitor. "By accessing industry-leading data, users can view brand and domain registrations within their domain portfolio and benchmark against others in their industry."
The launch of the KPIs is the latest addition of features in an ongoing initiative aimed at helping MarkMonitor customers make informed decisions and optimize their portfolios. Other features launched this year include Website Thumbnails that show a view of domain names and where they are pointing to; and Integrated Domain Score, which helps brand owners score their domains based on a proprietary algorithm to provide an indication of value.
The KPIs support the best practices that MarkMonitor has developed based on its 15 years of experience as the industry's first corporate-only domain registrar.
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MarkMonitor, a leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.
Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.
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