Press Release

 

MarkMonitor Named a Top Trusted Website in OTA's 2013 Online Trust Honor Roll

MarkMonitor recognized for demonstrating leadership in brand protection, online security, and privacy best practices

SAN FRANCISCO, June 5, 2013 – MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today announced it is a recipient of the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect its brand and customers from the increased threats of cybercriminals.

 

“Integral to creating and maintaining a powerful brand is defending the brand from abuse that might otherwise adversely affect consumers’ trust. At MarkMonitor, we believe a holistic approach—encompassing systematic prevention, detection and rapid response across all aspects of online brand abuse—is most effective at defending global brands.  We highly value the trust our customers place on our approach to safeguard their brands in digital channels,” said Frederick Felman, chief marketing officer, MarkMonitor. “We are honored to be recognized by the Online Trust Alliance for the third year for our commitment towards online safety and consumer trust.”

 

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report.  The composite analysis included over a dozen attributes focusing on 1) site & server security, 2) domain, brand, email and consumer protection, and 3) privacy policy and practices.   In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.   Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

 

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance.  “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.”

 

Nearly a third of the companies reviewed made the Honor Roll, including MarkMonitor.   The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements.  “All companies are equally evaluated by the same criteria regardless of size.  We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.    

 

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best  practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company’s brand promise and value proposition.

 

Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%). 

 

To review the full 2013 Honor Roll report, please download a free copy at: https://otalliance.org/2013honorroll.html

 

About The Online Trust Alliance / (OTA)

 

The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy.  OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation.  For more information, visit: https://otalliance.org

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® 2019 MarkMonitor. MarkMonitor and its logo, as well as all other trademarks used herein are trademarks of their respective owners and used under license.

About MarkMonitor

MarkMonitor, a leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.

About Clarivate Analytics

Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.

Forward-Looking Statements

This press release and oral statements made with respect to information contained in this release may contain forward-looking statements regarding Clarivate Analytics. Forward-looking statements provide Clarivate Analytics’ current expectations or forecasts of future events and may include statements regarding anticipated synergies and other future expectations. These statements involve risks and uncertainties including factors outside of Clarivate Analytics’ control that may cause actual results to differ materially. Clarivate Analytics undertakes no obligation to update or revise the statements made herein, whether as a result of new information, future events or otherwise.

Press Contact
Michelle Smithson
The Whiteoaks Consultancy
+44 (0)1252 727313
Email: michelles@whiteoaks.co.uk

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+44 (0) 1978 528 370
www.markmonitor.com

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