SAN FRANCISCO, June 5, 2013 – MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today announced it is a recipient of the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect its brand and customers from the increased threats of cybercriminals.
“Integral to creating and maintaining a powerful brand is defending the brand from abuse that might otherwise adversely affect consumers’ trust. At MarkMonitor, we believe a holistic approach—encompassing systematic prevention, detection and rapid response across all aspects of online brand abuse—is most effective at defending global brands. We highly value the trust our customers place on our approach to safeguard their brands in digital channels,” said Frederick Felman, chief marketing officer, MarkMonitor. “We are honored to be recognized by the Online Trust Alliance for the third year for our commitment towards online safety and consumer trust.”
“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance. “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.”
Nearly a third of the companies reviewed made the Honor Roll, including MarkMonitor. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. “All companies are equally evaluated by the same criteria regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.
Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company’s brand promise and value proposition.
Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%).
To review the full 2013 Honor Roll report, please download a free copy at: https://otalliance.org/2013honorroll.html
The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem – including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org