SAN FRANCISCO, June 11, 2014 – MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today announced it is a recipient of the Online Trust Alliance (OTA) 2014 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect its brand and customers from the increased threats of cybercriminals.
“We are honored to be recognized by the Online Trust Alliance for the fourth year. With the evolving threat landscape, it is critical to take a holistic approach to brand protection in order to combat loss of revenue and consumer trust,” said Frederick Felman, chief marketing officer, MarkMonitor. “Companies that are proactive in safeguarding their brand equity see the benefits in customer loyalty and on the bottom line.”
OTA, a non-profit organization, works with industry leaders to enhance online trust and empower users, while promoting innovation and the vitality of the Internet. OTA’s goal is to help educate businesses, policymakers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. The 2014 Honor Roll includes a composite analysis of sites and mobile application security and privacy practices focusing on three major trust pillars, including domain and brand protection, infrastructure security and data protection and privacy.
“Privacy and security are important brand differentiators and companies need to move from a mindset of meeting compliance requirements to becoming a steward of consumer data,” said Craig Spiezle, executive director, founder and president, Online Trust Alliance. “Being a recipient of the 2014 OTA Online Trust Honor Roll means MarkMonitor serves as an example for others to follow in terms of adhering to voluntary best practices in brand protection, security and privacy.”
As the only comprehensive, independent online trust benchmark study, the 2014 Honor Roll focuses on best practices to help protect users. Based on a composite weighted analysis, those sites and mobile applications that score 80 percent or better are recognized in the Honor Roll. Combined, this study includes over 800 sites including the Internet Retailer 500, FDIC 100 banks, social networking companies, news and media sites, and government agencies.
Now in its 5th year, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) enable businesses to enhance their security, data protection and privacy practices, 3) move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) promote security and privacy as part of a company’s brand promise and value proposition.
To review the full 2014 Honor Roll report, please download a free copy at:
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, and meaningful self-regulation and data stewardship. Its members and supporters include leaders spanning the public policy, technology, ecommerce, social networking, mobile, email and interactive marketing, financial, service provider, government agency and industry organization sectors. https://otalliance.org