Press Release

 

MarkMonitor Safeguards Companies from Brand Abuse in Mobile Channels

New offering protects brands by detecting unauthorized use of trademarks and logos in leading app stores

SAN FRANCISCO, June 3, 2014 – MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today announced MarkMonitor Brand Protection™ - Mobile Apps. With this new offering, brands can detect and remove instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues

In 2013, smartphones and tablets made up almost 35 percent of online traffic and 16.6 percent of online sales1, showing the growing popularity of alternative sources to interact with retailers. With that popularity comes the opportunity for cybercriminals to take advantage of unsuspecting consumers and unprepared brands. With sales in m-commerce predicted to increase by more than $420 billion by 20182, more brands will embrace apps to reach their audience, making it important for them to protect their revenue against scammers looking to maliciously use their names and logos.       

“Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers,” said Frederick Felman, chief marketing officer of MarkMonitor. “Brands need to be prepared to protect their revenue and reputation in today’s mobile world.”

The new offering extends MarkMonitor Brand Protection to mobile channels, helping brands improve customer satisfaction and provide consistent brand messages by identifying potentially counterfeit or infringing apps.  Brands can also use the new capability to help app developers and partners use brand assets properly by discovering non-compliant use of trademarks and logos. Integrated enforcement capabilities along with reporting and case management tools allow brands to report, manage and track cases of infringement to resolution.

1. Dusto, A. (2014, January 2). Online sales rise 10.3% year over year in Q4. Internet Retailer, p. 1

2. Terry, H. P., Fassler, M. J., Mubayi, P., Balakhnin, A., & Schwartz, D. (2014, March 5). eCommerce expected to accelerate globally in 2014. P. 16

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ABOUT MARKMONITOR

MarkMonitor, the leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.

ABOUT CLARIVATE ANALYTICS

Clarivate Analytics accelerates the pace of innovation by providing trusted insights and analytics to customers around the world, enabling them to discover, protect and commercialize new ideas faster. Formerly the Intellectual Property and Science business of Thomson Reuters, we own and operate a collection of leading subscription-based services focused on scientific and academic research, patent analytics and regulatory standards, pharmaceutical and biotech intelligence, trademark protection, domain names, brand protection and intellectual property management. Clarivate Analytics is now an independent company with over 4,000 employees, operating in more than 100 countries and owns well-known brands that include Web of Science, Cortellis, Thomson Innovation, Derwent World Patents Index, CompuMark, MarkMonitor and Techstreet, among others. For more information, visit clarivate.com.

Contact:

Zeno Group
650-801-0931 (office)
markmonitor@zenogroup.com

Ashley Dolezal
Zeno Group for MarkMonitor
650-801-0931 (office)
650-218-2582 (mobile)
ashley.dolezal@zenogroup.com

® 2017 MarkMonitor Inc. All rights reserved. MarkMonitor is a registered trademark of MarkMonitor Inc., a brand of Clarivate Analytics. All other trademarks included herein are the property of their respective owners.

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