SAN FRANCISCO, June 3, 2014 – MarkMonitor®, the world leader in enterprise brand protection and part of Thomson Reuters, today announced MarkMonitor Brand Protection™ - Mobile Apps. With this new offering, brands can detect and remove instances of brand infringement and misuse in popular mobile app marketplaces. By discouraging brand impersonation and false association in mobile channels, companies can reduce customer confusion, reinforce brand trust and protect m-commerce revenues
In 2013, smartphones and tablets made up almost 35 percent of online traffic and 16.6 percent of online sales1, showing the growing popularity of alternative sources to interact with retailers. With that popularity comes the opportunity for cybercriminals to take advantage of unsuspecting consumers and unprepared brands. With sales in m-commerce predicted to increase by more than $420 billion by 20182, more brands will embrace apps to reach their audience, making it important for them to protect their revenue against scammers looking to maliciously use their names and logos.
“Consumers are flocking to mobile channels to research and make purchases and where consumers go, so do scammers,” said Frederick Felman, chief marketing officer of MarkMonitor. “Brands need to be prepared to protect their revenue and reputation in today’s mobile world.”
The new offering extends MarkMonitor Brand Protection to mobile channels, helping brands improve customer satisfaction and provide consistent brand messages by identifying potentially counterfeit or infringing apps. Brands can also use the new capability to help app developers and partners use brand assets properly by discovering non-compliant use of trademarks and logos. Integrated enforcement capabilities along with reporting and case management tools allow brands to report, manage and track cases of infringement to resolution.
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MarkMonitor, a leading enterprise brand protection solution and a Clarivate Analytics flagship brand, provides advanced technology and expertise that protects the revenues and reputations of the world's leading brands. In the digital world, brands face new risks due to the Web's anonymity, global reach and shifting consumption patterns for digital content, goods and services. Customers choose MarkMonitor for its unique combination of advanced technology, comprehensive protection and extensive industry relationships to address their brand infringement risks and preserve their marketing investments, revenues and customer trust. For more information, visit www.markmonitor.com.
Clarivate Analytics is a global leader in providing trusted insights and analytics to accelerate the pace of innovation. Building on a heritage going back more than a century and a half, we have built some of the most trusted brands across the innovation lifecycle, including the Web of Science, Cortellis, Derwent, CompuMark, MarkMonitor and Techstreet. Today, Clarivate Analytics is a new and independent company on a bold entrepreneurial mission, to help our clients radically reduce the time from new ideas to life-changing innovations. For more information, please visit clarivate.com.
This press release and oral statements made with respect to information contained in this release may contain forward-looking statements regarding Clarivate Analytics. Forward-looking statements provide Clarivate Analytics’ current expectations or forecasts of future events and may include statements regarding anticipated synergies and other future expectations. These statements involve risks and uncertainties including factors outside of Clarivate Analytics’ control that may cause actual results to differ materially. Clarivate Analytics undertakes no obligation to update or revise the statements made herein, whether as a result of new information, future events or otherwise.
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