Management Team

Mark Frost
Chief Executive Officer

Mark Frost Mark Frost possesses a wealth of experience in creating and executing breakaway strategies to solve customer problems while driving category and product leadership. With a 20-year track record at the forefront of Cloud business models, Mark delivers a unique combination of operational, product and P&L experience that outperforms the status quo. Prior to joining MarkMonitor, Mark served as General Manager for the Software as a Service (SaaS) Business Unit of CA Technologies, where he was part of the Global Leadership Team and responsible for pioneering and leading the transformation to SaaS for this $4.2B IT management software company. His efforts helped drive significant year-over-year revenue growth for his business unit and increased market share with the acquisition of 330 new customers.

Mark also served as EVP and General Manager for the SaaS Business Unit of MarketTools where his efforts accelerated time-to-market and resulted in a more than 90 percent customer satisfaction score for this enterprise feedback management and market research leader. His previous experience included the Chief Operating Officer role at Saba Software, Inc. where he provided the strategic and tactical leadership that helped double annual revenue in 24 months. Prior to that, Mark was Group Vice President and General Manager of the 880-person Human Capital Management product division at PeopleSoft. He has also served as Vice President and General Manager of Product Operations at Documentum and in executive and leadership roles at Neovista, Systems Control, EDS and General Electric.

Mark holds a BA in Computer Science from the University of California, Berkeley.

Charlie Abrahams
Senior Vice President, Worldwide Sales

Charlie Abrahams is a recognized and energetic executive with an established record of creating a strong European presence for leading global technology companies. His experience includes re-building and running the EMEA organization for Network General Corporation after its divesture from Network Associates, during which he grew the organization’s revenue significantly. Previously, he was hired by Plumtree Software (later acquired by BEA) to create the European business from scratch, signing on Global 100 customers and adding consulting services. Abraham’s prior experience also includes executive positions at Amdahl Corporation, IBM and Burroughs Machines. Based in London, Abrahams has a Master’s degree with honours in economics and sociology from Cambridge University and held a scholarship to King Edward’s School in Birmingham.

Prasad Akella
Senior Vice President, Product Management

Prasad Akella is an experienced product and marketing executive who has successfully led global teams to achieve strategic results in startups, SMBs and large corporations. Prior to MarkMonitor, Prasad served as SVP, Product and Marketing at Intermedia and VP and Head of Global Marketing for SAP’s $1B+ SMB business. Previously, Prasad pioneered several new market categories, including social networks as a founder of Spoke Software and intelligent assist devices while at General Motors. He holds a PhD from Stanford University, an MBA from the University of Michigan Ross School of Business and a Bachelor of Science from IIT Madras.

Elisa Cooper
Vice President, Domain Product Marketing

Elisa is Vice President of Domain Product Marketing for MarkMonitor. She is an expert in the field of online brand protection and domain name management. Elisa has worked closely with many Fortune 1000 companies in assisting with domain and brand protection policy development. She has spoken and written extensively on these topics and is an active member of ICANN's Business Constituency, the International AntiCounterfeiting Coalition and the Online Trust Alliance. Elisa completed her undergraduate degree and graduate work in Communication Studies at San Jose State University.

Tom Ryden
Senior Vice President, Finance

Tom Ryden brings more than 20 years of financial experience to MarkMonitor and most recently held the position of vice president of finance and controller. Prior to MarkMonitor, Tom served as the director of finance and controller at SCP Global Technologies Inc. where his responsibilities spanned the financial, legal and IT departments. Earlier in his career, Tom was a manager at Coopers & Lybrand, now Pricewaterhouse Coopers, where he managed audits and internal control engagements of public and private companies in a variety of industries. He was an early implementer of internal control evaluation and reporting with the COSO framework that is now used for compliance with the Sarbanes-Oxley Act. Tom received his Bachelor of Science in business administration from the University of Idaho, and is a certified public accountant.

Trina Schnapp
Vice President, Human Resources

Trina brings over 15 years of HR leadership experience to MarkMonitor, having worked in a variety of industries and companies at various stages of maturity, driving strategies around talent, culture and organizational effectiveness. Prior to MarkMonitor, Trina led the HR strategy function for the emerging west region of Jones Lang LaSalle and Equity Office Properties. She also held previous leadership roles as Head of HR, North America at BBC Technology (a division of the British Broadcasting Company) and Director of HR at OpenTable. Trina holds a Bachelor of Arts, Psychology from San Francisco State University and is an active member in the Society for Human Resources Management.

Matt Serlin
Vice President, Client Services

Matt Serlin brings over ten years of experience in the domain name industry and brand protection to MarkMonitor. He is responsible for all facets of the company's global customer service and support operations for domain name, brand protection, and anti-piracy services, including client, third-party registry and registrar relationships. As a recognized authority on domain name issues, Matt regularly advocates on behalf of corporate brand holders at ICANN meetings where he previously served on the Executive Committee of the Registrar Stakeholder Group. He also serves as a senior domain name consultant, working with MarkMonitor clients on portfolio consolidation, as well as domain name and online brand protection strategy development. Matt holds a bachelor's degree in communications from the University of Pittsburgh.

David Silver
Vice President, Business Development

David Silver has over 25 years of experience leading corporate strategy and product innovation, helping companies to expand into new markets. At MarkMonitor, David provides leadership for the company's business in both Asia Pacific and Latin America where he is responsible for market share and revenue growth. His previous responsibilities at MarkMonitor included Business Development. Prior to MarkMonitor, David was founder and CEO of NetAcumen, Inc., which focused on monitoring and tracking Web behavior data for Fortune 500 corporations; NetAcumen was acquired by Responsys, Inc. He also served as Vice President of Business Development at Sagent Technology, Inc. and Director of Product Management at Andersen Consulting. David holds a combined Bachelor's degree in Mathematics-Computer Science and Sociology from Emory University in Atlanta, Georgia.

Te Smith
Vice President, Communications

Te Smith is the Vice President of Communications at MarkMonitor. Her career in marketing and communications covers more than 25 years with market-leading brands in a variety of high technology product categories. From launching innovative companies like Zone Labs and Netflix to growing market share at established enterprise software leaders like Lotus Development Corp., Te has honed her skills in branding, public relations and demand generation. Te holds a Bachelor of Arts degree in Foreign Languages from the University of Notre Dame.

Ariel Zach
Senior Vice President, Engineering

Ariel Zach brings to MarkMonitor 30 years of experience in technical leadership and management. Prior to MarkMonitor, Ariel served as VP of Product Development at Model N heading up a 150-person strong engineering team developing market-leading revenue management solutions for the life sciences and technology industries. Before Model N, Ariel was at Hyperion Solutions where he managed the BI engineering teams. Earlier, he held leadership positions with Quest Software and Platinum technology, building successful product lines in database development, SQL tuning and performance optimization. He received a Bachelor of Science in Mathematics and Computer Science from Bar-Ilan University, Israel.

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