We researched the time it takes from product release date to first online counterfeit, and the results are in:
There’s no time to waste.
New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a ...typical measure of “Time-to-Counterfeit” is, well, zero.
Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe.
Research delved deeper into a particular brand (whose name...Read More
Social media has transformed the way brands interact and engage with consumers and, as part of that change, opened up a new avenue for the sale of counterfeit goods.
Scammers leverage social platforms to impersonate brands by repurposing legitimate i...mages, brands names and logos to appear credible before promoting fake goods and directing consumers to counterfeit websites. Whether through fake social media accounts or illegitimate listings and advertisements on online marketplaces, it’s a serious problem causing significant headaches for a variety of brands.
This isn’t to say that efforts aren’t being made to prevent this activity. Many brands choose to implement...Read More
Keep cybercriminals from celebrating at your expense this season.
Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match... (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with.
Here’s what Thanksgiving shopping looked like in 2016:
$1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase
$3.3+ billion on Black Friday, a 21.6 percent year-over-year increase
$3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase...Read More
MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”.
Hopping leverages an a...dvanced form of “High-Value Targeting” (HVT), which zeroes in and takes down the most egregious infringers in bulk. While the methods he uses are newer to the brand protection industry — they are the “bread and butter” of this 13-year MarkMonitor veteran’s work. And it’s a critical component to taking action against a variety of cyber-criminals — from those peddling imposter baby formula to the fraudsters...Read More
Online counterfeiting is becoming increasingly problematic for businesses. There are more channels than ever before by which fraudsters can target consumers with fake goods. These channels range from online marketplaces to social media platforms, mak...ing it extremely difficult for the genuine brands to protect themselves effectively.
This problem is highlighted in a recent MarkMonitor barometer report, which found that almost one-quarter of all consumers have at some point unknowingly purchased counterfeit goods online. This fact is contributing towards the increase in the value of the global counterfeit market, which by 2022 is expected to reach US$2.3 trillion.
This influx of fraudulent...Read More