We have seen a dramatic rise in online sales in recent years — the Office for National Statistics reports an increase from, 9.7% five years ago, to 18% today, as a percentage of all sales.
This represents a huge opportunity for retailers - but u...nfortunately, they are not the only ones benefiting. Counterfeiters, fraudsters and cyber criminals are cashing in too.
Just as the web can be used to promote, market and sell legitimate brands, it’s also an ideal tool for counterfeiters to sell fake goods. And this is especially true in the gift-giving season, with 91% doing at least some of our...Read More
Imposters can damage your reputation, impede consumer trust and put a dent in your sales numbers.
In today’s omni-channel environment, infringement threats have heightened more than ever. And brand impersonators are not exclusive to certain industrie...s. Historically, businesses selling luxury high value items would be targeted. But this is no longer the case — any brand in any sector can become a target, especially if much of the brand’s value lies in intellectual property. Areas most at risk include toys, medical instruments, perfumes and cosmetics, and electrical machinery and equipment.
We recently carried out research with 600 marketing decision makers, and...Read More
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.
Advances in the interne...t and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand....Read More
More than four months have passed since the General Data Protection Regulation (GDPR) became effective, resulting in many domain name registries and registrars moving to redact registrant information from their public WHOIS records (including informa...tion related to legal entities and persons not located in the European Economic Area; redactions that are beyond the scope of the privacy regulation).
Historically, domain name registrant information in WHOIS has been used by cybersecurity experts, brand protection service providers, law enforcement, intellectual property owners, and child protection advocates to identify, contact, and prosecute individuals who propagate websites that sell counterfeit goods and pirated movies, TV...Read More
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection.
But she joined the MarkMonitor Forum as a speaker on that very topic last week.... Juxtaposing it with the an ever-developing intellectual property industry, she explained:
“It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.”
Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,...Read More