This month, MarkMonitor celebrates 20 years of protecting brands online.
Founded on 17 June in Boise, Idaho – with just a handful of employees – we have grown as a global leader in enterprise brand protection, employing more than 500 people. Our suit...e of online protection services takes root in a greater movement by parent firm Clarivate Analytics, which delivers products and services that support every phase of the innovation lifecycle.
With an initial goal of protecting corporate brand names and tracking down infringements on the internet, our services expanded into the domain management sector by the year 2000. With more...Read More
The ICANN board held a special meeting on May 15, 2019, during which it approved twenty-seven of the twenty-nine policy recommendations in the EPDP Phase 1 Final Report. The Phase 1 report represents the start of the ICANN community’s bottom-up conse...nsus-driven policymaking effort to reinvent WHOIS (now called “registration data”) in a way that complies with the EU’s General Data Protection Regulation (GDPR). This report, combined with Phase 2 of the EPDP, will replace the Temporary Specification, which was an emergency measure passed by the ICANN board to bring registration data into compliance with GDPR in the short term while the...Read More
A key takeaway from the annual MarkMonitor Summit: Look for security compromise — and expect it.
Noted security blogger and investigative journalist Brian Krebs joined MarkMonitor as keynote speaker to break down the latest in online schem...es and scams.
He quantified damages to brand owners and consumers, as well as the evolution of threats over time, with examples from the obscure to the notorious. One theme remained consistent across the board: The threat to brand owners. It is one that will never cease, only transmogrify. In absence of cure, preparedness and response are prescribed.
The emerging DNS threat
One instance touched upon...Read More
The domain landscape is ever-changing.
Consider how far it’s come since the 1980s when the first domain names were registered. These were of the .net and .com variety. Fast-forward 25 years, and businesses are registering innovative .Brand extensions... for reasons that range from marketing promotions to protective online protection of IP.
The industry has been shaped by the launch of generic top level domains (gTLDs), ongoing legal and political changes, as well as the encroachment of cyber threats — all factors which make the management of your domain portfolio that much more important, yet complex. There are many factors to consider,...Read More
In a market characterised by intense competition and change, domains are key to establishing brand identity. They also form the core of a broader business strategy and therefore must be protected at all costs.
But what are the best ways to approach d...omain management and security? How does this fit into the broader brand protection strategy? And how do different elements, such as dealing with infringement, fraud and brand abuse, affect one another?
We sought these answers in our latest Global Business Survey by speaking to 700 marketing, legal and IT decision makers about the state of brand protection, domain and cyber...Read More