When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and wher...e that click happens is what counts.
When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy.
A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond...Read More
There’s no question that intellectual property is at stake online. The question is how it’s being compromised.
Infringements, malware, phishing – one thing these threats have in common is that they leverage your brand equity. To defend yourself again...st this shapeshifter, you’ll need to understand your attacker’s intent – are they out to siphon your money, or your traffic?
Is it the brand they’re after?
Brand reputation can be influenced by many factors. The inevitable exposure that comes with doing business online heightens the risk to both an organization’s reputation and to its security. Damage to reputation, lost revenue and increased...Read More
Decentralized domains such as .BIT, .ETH, .COIN, and .LIB, which are based on blockchain technology, have experienced renewed relevance with the growing popularity of blockchain technology and data privacy policies. While these "domains" are not true... domain names – meaning they do not use the ICANN-coordinated DNS and do not resolve to content in the traditional sense – they do allow for other activities among cryptocurrency holders such as connecting directly to their ‘wallets.’ While originally these domains were minimally used, lately they have increased in importance as they begin to impact the new gTLD namespace, and the “real DNS”, in...Read More
According to the Food and Drug Administration, 97 percent of online pharmacies are illegitimate and unsafe.
Many of these online pharmacies involve highly sophisticated criminal enterprises and sell medicines that don’t work or are harmful to your he...alth. Beyond serious health dangers, many of these illegitimate online pharmacy schemes also utilize malware to steal consumer credentials (such as credit card numbers and identities) – which further heightens the gravity of the situation. What's more, these threats of imposter medical products can also bleed into online reputation and domain management issues.
For pharmaceutical companies, being associated with these types of illegitimate online...Read More
Is anyone else struggling to remember a time before the GDPR? It’s only been a few weeks since the regulation came into effect, but there have already been plenty of developments in the brand protection field – so much so that it’s hard to imagine a ...pre-GDPR era.
Before the GDPR officially came into effect, the majority of conversations in the domain name industry centered around the display of registrant information within WHOIS – how much would be publicly available, and how much of an impact would this have on brand protection efforts.
Unfortunately, while there has not been a total...Read More