We have seen a dramatic rise in online sales in recent years — the Office for National Statistics reports an increase from, 9.7% five years ago, to 18% today, as a percentage of all sales.
This represents a huge opportunity for retailers - but u...nfortunately, they are not the only ones benefiting. Counterfeiters, fraudsters and cyber criminals are cashing in too.
Just as the web can be used to promote, market and sell legitimate brands, it’s also an ideal tool for counterfeiters to sell fake goods. And this is especially true in the gift-giving season, with 91% doing at least some of our...Read More
Imposters can damage your reputation, impede consumer trust and put a dent in your sales numbers.
In today’s omni-channel environment, infringement threats have heightened more than ever. And brand impersonators are not exclusive to certain industrie...s. Historically, businesses selling luxury high value items would be targeted. But this is no longer the case — any brand in any sector can become a target, especially if much of the brand’s value lies in intellectual property. Areas most at risk include toys, medical instruments, perfumes and cosmetics, and electrical machinery and equipment.
We recently carried out research with 600 marketing decision makers, and...Read More
The MarkMonitor team is pleased to provide updates from the recent ICANN meeting in Barcelona, Spain.
This meeting marked the 20-year anniversary of ICANN’s existence and was ICANN’s 20th Annual General Meeting (AGM). The AGM format consists of seven... days of sessions and includes two open community sessions, during which the ICANN board makes itself available for questions and comments from anyone in attendance.
This year’s AGM kicked off with an additional daylong session of the Expedited Policy Development Process (EPDP) team, meeting to work on the state of WHOIS data post-GDPR. The MarkMonitor team was engaged in various sessions for...Read More
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.
Advances in the interne...t and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand....Read More
November will be a month of endless opportunities for online retailers who participate in some of the world’s largest shopping days, including Singles’ Day and Black Friday. Consumers are already planning what they want to buy and there are plenty of... websites making predictions about what’s to come and the best deals to look out for. Singles’ Day, originally launched to celebrate being single, became the world’s largest shopping day last year as it hit a record of $25.4 billion in sales. Black Friday is still the largest shopping day in the U.S. with sales of $5 billion in 2017.