Global Head of Marketing, MarkMonitor
Consumers look to brands for online protection, study shows
We have seen a dramatic rise in online sales in recent years — the Office for National Statistics reports an increase from, 9.7% five years ago, to 18% today, as a percentage of all sales. This represents a huge opportunity for retailers - but unfortunately, they are not the only ones benefiting. Counterfeiters, fraudsters and cyber criminals are cashing in too. Just as the web can be used to promote, market and sell legitimate brands, it’s also an ideal tool for counterfeiters to sell fake goods. And this is especially true in the gift-giving season, with 91% doing at least some of our... Read More
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Global Relationship Manager
New gTLD winds of change continue to shift
Gaining access to information on the ever-changing new gTLD ecosystem remains paramount to domain registration strategies and to maintaining a successful domain portfolio. To date, more than 1,200 new generic Top Level Domains (gTLDs), have been delegated, including: Geographic terms (.NYC, .LONDON, .OSAKA) Generics (.FILM, .FASHION, .SPORT) Brands (called ‘dotbrands’ and applied for in a brand’s own name) A TLD is considered delegated once it has been added to the internet’s authoritative database, the Root Zone. TLDs are delegated to the respective registry operator by ICANN, but the registry operator sets the timetable as to when, if ever, to launch the... Read More
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Portfolio Marketing Director
Defending your brand on Black Friday
November will be a month of endless opportunities for online retailers who participate in some of the world’s largest shopping days, including Singles’ Day and Black Friday. Consumers are already planning what they want to buy and there are plenty of websites making predictions about what’s to come and the best deals to look out for. Singles’ Day, originally launched to celebrate being single, became the world’s largest shopping day last year as it hit a record of $25.4 billion in sales. Black Friday is still the largest shopping day in the U.S. with sales of $5 billion in 2017. As... Read More
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Senior Writer
Forum reveals the expanse of online challenges
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection. But she joined the MarkMonitor Forum as a speaker on that very topic last week. Juxtaposing it with the an ever-developing intellectual property industry, she explained: “It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.” Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,... Read More
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Vice President, Global Policy & Industry Development
Protecting your brand in a world with limited WHOIS data
GDPR has impacted all areas of business, but for brand protection professionals and those concerned with protecting intellectual property rights, the consequences have been tremendous. No longer able to view domain registrant contact information for IP enforcement efforts, law enforcement and brand protection professionals need to seek alternative methods for finding information necessary to identify copyright and trademark infringers. So when faced with a lack of access to critical information from the WHOIS database and data privacy issues around GDPR, brand owners should revise methods within their traditional three-step approach which includes investigation, identification and enforcement. A toolkit for brand owners... Read More
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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More
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