Global Online Shopping Survey

Nearly Half of Consumers Worry about Buying Fake Gifts

Online shopping, falling victim to counterfeits both on the rise

Research shows increasing trends in both online shopping as well as counterfeiting. Unwrap the insights in our Global Online Shopping Survey – Counterfeiting Concerns report to learn what 3,400+ survey participants from nine countries had to say about the impacts of this epidemic in their online gifting experiences.

Eighty-six percent of consumers believe that brands should be doing more to protect customers from buying fake goods.

Report highlights:

  • Consumers on average complete nearly half of their shopping, outside of groceries, online.
  • Thirty-one percent of respondents have accidentally bought a fake product, a figure up 35 percent from research last year.
  • Respondents place the most trust in online marketplaces — evidenced with a confidence rating of 86 percent.