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Chrissie Jamieson
Global Head of Marketing, MarkMonitor
November 26, 2018
Imposters can damage your reputation, impede consumer trust and put a dent in your sales numbers. In today’s omni-channel environment, infringement threats have heightened more than ever. And brand impersonators are not exclusive to certain industries. Historically, businesses selling luxury high value items would be targeted. But this is no longer the case — any brand in any sector can become a target, especially if much of the brand’s value lies in intellectual property. Areas most at risk include toys, medical instruments, perfumes and cosmetics, and electrical machinery and equipment. We recently carried out research with 600 marketing decision makers, and... Read More

Global Relationship Manager
New gTLD winds of change continue to shift
Gaining access to information on the ever-changing new gTLD ecosystem remains paramount to domain registration strategies and to maintaining a successful domain portfolio. To date, more than 1,200 new generic Top Level Domains (gTLDs), have been delegated, including: Geographic terms (.NYC, .LONDON, .OSAKA) Generics (.FILM, .FASHION, .SPORT) Brands (called ‘dotbrands’ and applied for in a brand’s own name) A TLD is considered delegated once it has been added to the internet’s authoritative database, the Root Zone. TLDs are delegated to the respective registry operator by ICANN, but the registry operator sets the timetable as to when, if ever, to launch the... Read More
Director of Internet Policy and Industry Affairs
ICANN63 Barcelona: Updates from the 20th AGM
The MarkMonitor team is pleased to provide updates from the recent ICANN meeting in Barcelona, Spain. This meeting marked the 20-year anniversary of ICANN’s existence and was ICANN’s 20th Annual General Meeting (AGM). The AGM format consists of seven days of sessions and includes two open community sessions, during which the ICANN board makes itself available for questions and comments from anyone in attendance. This year’s AGM kicked off with an additional daylong session of the Expedited Policy Development Process (EPDP) team, meeting to work on the state of WHOIS data post-GDPR. The MarkMonitor team was engaged in various sessions for... Read More
Global Head of Marketing, MarkMonitor
What makes brand protection a business priority
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.  Advances in the internet and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand.... Read More
Portfolio Marketing Director
Defending your brand on Black Friday
November will be a month of endless opportunities for online retailers who participate in some of the world’s largest shopping days, including Singles’ Day and Black Friday. Consumers are already planning what they want to buy and there are plenty of websites making predictions about what’s to come and the best deals to look out for. Singles’ Day, originally launched to celebrate being single, became the world’s largest shopping day last year as it hit a record of $25.4 billion in sales. Black Friday is still the largest shopping day in the U.S. with sales of $5 billion in 2017. As... Read More
Portfolio Marketing Manager
Determining enforcements once you know intent
Determining intent prior to enforcement is crucial, and knowing what information is required for each type of enforcement is just as important to ensuring an effective strategy. Once intent is established, you can decide which enforcement strategy will be most effective. This topic landed among those discussed at length during our latest Forum’s “Determining Intent for Effective Brand & Fraud Enforcement Strategies” panel. As a follow up, AntiFraud and Brand Protection specialists, Stefanie Ellis and Dustin Richards, discuss the importance of determining intent when evaluating an infringement on your brand.  Fraud or infringement? Any organisation, simply by having an online presence, is vulnerable to... Read More

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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More