Latest
Chrissie Jamieson
Global Head of Marketing, MarkMonitor
November 7, 2018
As the threat landscape expands, online protection is no longer left solely to a single department. Implementing a strategy now calls for buy-in from top management along with involvement from multiple areas of business.  Advances in the internet and the proliferation of social media pose many dangers to your organisation - from counterfeiting and impersonation, to fraud and piracy - impacting consumer trust, your market reputation and your bottom line. Having a plan in place is more important than ever given the rapidly-changing threat landscape and the next generation of online criminals seeking new ways to take advantage of your brand.... Read More

Portfolio Marketing Director
Defending your brand on Black Friday
November will be a month of endless opportunities for online retailers who participate in some of the world’s largest shopping days, including Singles’ Day and Black Friday. Consumers are already planning what they want to buy and there are plenty of websites making predictions about what’s to come and the best deals to look out for. Singles’ Day, originally launched to celebrate being single, became the world’s largest shopping day last year as it hit a record of $25.4 billion in sales. Black Friday is still the largest shopping day in the U.S. with sales of $5 billion in 2017. As... Read More
Portfolio Marketing Manager
Determining enforcements once you know intent
Determining intent prior to enforcement is crucial, and knowing what information is required for each type of enforcement is just as important to ensuring an effective strategy. Once intent is established, you can decide which enforcement strategy will be most effective. This topic landed among those discussed at length during our latest Forum’s “Determining Intent for Effective Brand & Fraud Enforcement Strategies” panel. As a follow up, AntiFraud and Brand Protection specialists, Stefanie Ellis and Dustin Richards, discuss the importance of determining intent when evaluating an infringement on your brand.  Fraud or infringement? Any organisation, simply by having an online presence, is vulnerable to... Read More
Vice President, Global Policy & Industry Development
GDPR and WHOIS: Adverse Impacts on Brand Protection
More than four months have passed since the General Data Protection Regulation (GDPR) became effective, resulting in many domain name registries and registrars moving to redact registrant information from their public WHOIS records (including information related to legal entities and persons not located in the European Economic Area; redactions that are beyond the scope of the privacy regulation). Historically, domain name registrant information in WHOIS has been used by cybersecurity experts, brand protection service providers, law enforcement, intellectual property owners, and child protection advocates to identify, contact, and prosecute individuals who propagate websites that sell counterfeit goods and pirated movies, TV... Read More
Portfolio Marketing Manager
A look back at summer piracy numbers
With summer ending, and the first days of fall having passed, now is an ideal time to look back at piracy insights from the summer months. From June 1 through August 31, we monitored more than 420 titles across the popular film and television landscape through our Global Digital Piracy Index (GDPI). As part of our analysis, we looked at overall infringements, which regions accounted for the most piracy and what formats were most popular. Our proprietary GDPI database generates detailed intelligence on how pirated content is consumed online. This unique form of monitoring creates a factual overview around file sharing... Read More
Senior Writer
Forum reveals the expanse of online challenges
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection. But she joined the MarkMonitor Forum as a speaker on that very topic last week. Juxtaposing it with the an ever-developing intellectual property industry, she explained: “It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.” Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More