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Zachary Wolf
Portfolio Marketing Manager
May 17, 2018
Today, the volume of content available online far outweighs the time most users have to watch it. It isn’t just traditional broadcasters producing the entertainment, either: the likes of Netflix, Amazon Prime and Hulu are all getting in on the action. In fact, over the course of 2018, Netflix plans to spend between $7.5 billion and $8 billion on original TV shows and movies. The reason for this content boom is simple: audiences can’t get enough of it. A ‘box set’ culture, championed by more modern content providers, means viewers are constantly on the hunt for the next great TV show... Read More

Portfolio Marketing Director
Mobile commerce: A battle cry for brand protection
Smartphone usage today extends far beyond the basics of texts and calls.  More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product searches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone. However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers. The problem is that some brands are... Read More
Portfolio Marketing Director
Social Media Best Practices to Protect Your Brand
Keeping up with online brand abuse in social media can seem like an endless task. From impersonation and counterfeiting to phishing and fake promotions, scams are taking place across social platforms. Likes, re-tweets, and follows proliferate messages quickly and it’s a nightmare when fake offers or counterfeit promotions spread like wildfire. A brand's responsibility  The expectation is that it’s the brand owner’s responsibility to stay on top of it. In fact, did you know that 86% of consumers expect brand owners to protect them from these types of scams? Often, when a consumer falls victim to a social media scam, they... Read More
Portfolio Marketing Director
Staying compliant in times of domain uncertainty
There has been a lot of movement in the domain space recently, partly due to the upcoming compliance deadline for the new European Union’s (EU) General Data Protection Regulation, and partly due to the looming Brexit deadline. The implications of the latter, which involves the United Kingdom withdrawing from the EU, are far-reaching. While there is still a lot of uncertainty around these changes — particularly around trade, law and immigration — the effects are being felt in industries such as retail, financial services and automotive, to name a few.    It seems that the domain space has not escaped the... Read More
Senior Writer
Summit speakers impart wisdom on winning at online protection
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factory, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."  The fourth annual New York Summit covered everything from changes... Read More
Domain Services Manager
A ccTLD Paradigm Shift (Part II): The Evolution Continues
It used to be that ccTLD domains were only used to target the ccTLD’s country and — if transactions were possible — the local currency would be supported. Language is not necessarily a determining factor for ccTLDs as the idea in creating ccTLDs is that they are for a country or region. A best practice is to get a good SEO expert onboard if the intent is to target global users with ccTLDs like in the examples below, because search engines give ccTLDs geo-specific indicators to help with providing relevant results to users. Secondary Meanings, Second Level Domains and Liberalization One... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More