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Stefanie Ellis
Portfolio Marketing Manager
September 6, 2018
There’s no question that intellectual property is at stake online. The question is how it’s being compromised. Infringements, malware, phishing – one thing these threats have in common is that they leverage your brand equity. To defend yourself against this shapeshifter, you’ll need to understand your attacker’s intent – are they out to siphon your money, or your traffic?  Is it the brand they’re after? Brand reputation can be influenced by many factors. The inevitable exposure that comes with doing business online heightens the risk to both an organization’s reputation and to its security. Damage to reputation, lost revenue and increased... Read More

Portfolio Marketing Director
Fake pharmaceuticals a triple threat to brands online
According to the Food and Drug Administration, 97 percent of online pharmacies are illegitimate and unsafe. Many of these online pharmacies involve highly sophisticated criminal enterprises and sell medicines that don’t work or are harmful to your health. Beyond serious health dangers, many of these illegitimate online pharmacy schemes also utilize malware to steal consumer credentials (such as credit card numbers and identities) – which further heightens the gravity of the situation. What's more, these threats of imposter medical products can also bleed into online reputation and domain management issues.  For pharmaceutical companies, being associated with these types of illegitimate online... Read More
Vice President, Global Policy & Industry Development
ICANN conversation moves from display to access
Is anyone else struggling to remember a time before the GDPR? It’s only been a few weeks since the regulation came into effect, but there have already been plenty of developments in the brand protection field – so much so that it’s hard to imagine a pre-GDPR era. Before the GDPR officially came into effect, the majority of conversations in the domain name industry centered around the display of registrant information within WHOIS – how much would be publicly available, and how much of an impact would this have on brand protection efforts. Unfortunately, while there has not been a total... Read More
Tags: gdpr, icann, whois
Global Head of Marketing, MarkMonitor
Risks of counterfeiting real, survey shows
We all know about the dangers that brands face when it comes to counterfeiting. But which are considered the highest risk? According to a survey at MarkMonitor’s annual Spring Symposium, the overwhelming majority believe it to be reputational damage.  Having gathered responses from more than 100 business executives and attendees of our Symposium, 74 percent said they believe reputational damage to be the most significant risk they face through online counterfeiting. This was closely followed by lost sales through counterfeiting and/or pirated goods, with one in five citing this as the most damaging side-effect. The Symposium is a hugely insightful and... Read More
Director of Internet Policy and Industry Affairs
Enhancing your strategy and ROI with premium and reserved domains
The new gTLD program has been a controversial topic for MarkMonitor customers. Many understandably blame new gTLDs for inflating defensive domain name budgets, creating new environments for cybersquatters and other bad actors and creating new free speech challenges to brand protection with the introduction of gripe TLDs like .sucks. On the other hand, companies have capitalized on the opportunity to secure powerful keyword-rich and hyper-localized domains, like spanish.academy and toureiffel.paris, and have reached new customers with non-Latin character IDNs. Many companies also now enjoy unprecedented security, innovation and control with their own .brand TLD. For better or for worse, new gTLDs... Read More
Director of Strategic Accounts
Challenges arriving with the rise of the dark web
Of all the problems that businesses face in brand protection, dark web challenges land among the most significant. While the environment itself is not new, organizations have started to realize they need visibility to better understand the scale of their threats. Accessible only via anonymizing software, it has at certain times taken on the role of a digital black market – vulnerable to nefarious individuals looking to buy and sell illegal goods, from drugs and weapons to reams of personal data. The mystery that surrounds the dark web – combined with the illicit activity that takes place within it – has... Read More

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More