How effectively are you protecting your organization from brand misuse and consumer-targeted phishing attacks? Brand owners can find out the answers to this question and more during the annual RSA Conference, as experts divulge the details on what makes for the most impactful online strategies. Among the highlights, we’ll look at dual programs that combine both brand and fraud protection into a hybrid approach. Brand infringements are defined as unauthorized uses of intellectual property that divert traffic with impersonation or false affiliation. This includes false association, non-phishing brand impersonation, cybersquatting, brand and logo confusion, partner compliance, and keyword hijacking. Fraud, on... Read More

There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To prevent revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More

In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out the best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More