There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To prevent revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More

If you are in the Direct Sales Industry, you are under constant scrutiny from public watchdog groups and federal and state regulators. How can you maintain control of your brand when you do business with a vast and enthusiastic – but often inexperienced – salesforce?  Success in this industry can put you and your sales force in the crosshairs of the FTC and State Attorney offices. So how can you stay on the right side of regulators, expand your business and protect the valuable relationships you’ve built with your distributors and customers? Online compliance is a crucial part of your customer... Read More

MarkMonitor® is committed to providing ongoing education and strategic guidance to our clients. As part of that commitment, we are pleased to introduce the MarkMonitor Domain Management Handbook. At MarkMonitor, we understand that managing an international domain portfolio is an increasingly complex undertaking in an ever-changing environment. We created a handbook of industry best practices for Domain Administrators as a reference guide for daily use. The handbook contains guidance on strategic and tactical topics such as: Registration and transfer best practices New gTLDs Domain security New product launches And much, much more Click here to request a copy of the Domain... Read More

In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out the best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More