A look back at summer piracy numbers

Portfolio Marketing Manager

With summer ending, and the first days of fall having passed, now is an ideal time to look back at piracy insights from the summer months.

From June 1 through August 31, we monitored more than 420 titles across the popular film and television landscape through our Global Digital Piracy Index (GDPI). As part of our analysis, we looked at overall infringements, which regions accounted for the most piracy and what formats were most popular.

Our proprietary GDPI database generates detailed intelligence on how pirated content is consumed online. This unique form of monitoring creates a factual overview around file sharing trends. We then use this information to gain context on the global footprint of piracy and make better recommendations for online protection strategies.

After looking at the data, we will offer some recommendations on how to use this type of data to your advantage.

What we found

Total infringements*

Looking at the file sharing landscape, primarily BitTorrent, we found a massive total of unique infringements, with that number crossing the billion mark for a total of 1,690,000,000! This is a staggering number of unique infringements. Let’s break the data down to get a better understanding of the landscape.

1region

unique infringements

Format types

After breaking down where massive amounts of infringements were found, the next question become which format was most popular with pirates. You can see from the data that quality downloads and early access reign supreme with people looking to watch this unauthorized content. Blu-ray and high quality WebRips take the top spot, with Camcorder remaining very popular.

format types

 

Buried in data? What to do about it

With infringements numbering in the billions, spreading across the globe and high quality and early access availability, it can feel overwhelming to begin tackling the problem. 

How to make an impact:

  • You need a partner who has the industry expertise and global reach to look holistically at your problem and make strategic recommendations. Working with someone who can design a program for maximum return on resources is a must.
  • Leveraging technology to sift the data and make use of recognizable patterns and insights will speed up your actions. Disrupting the access pirates have to your content is paramount and there is no time to waste.
  • Once you have your anti-piracy program in place, don’t stop there! Use industry level data, like that provided by GDPI, to drive your business. This type of piracy can offer insights into your promotion, marketing, distribution and business development strategies.
  • Pirate data is a good source of information on online consumption of your content. If you don’t have this, you could be missing out.

While the face of piracy is changing; the file sharing landscape continues to make a solid contribution to the piracy landscape as a whole. According to the latest Sandvine “Global Phenomena Report” BitTorrent traffic is making a comeback. The fight to drive consumers to legitimate channels and protect ROI is far from over.

This type of piracy data can be used to not only make strategic decisions about how you manage your anti-piracy program, but can offer insights into your promotion, marketing, distribution and business development strategies. Pirate data is a good source of information on online consumption of your content. If you don’t have this, you could be missing out.

If you want to learn more about our Global Digital Piracy Index and how it can be applied to your titles, or how MarkMonitor turns data into actionable intelligence for our customers please contact us here.

Deividas Slivinskas contributed to this article.

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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More