Best Practices for Protecting Digital Content from Video Streaming Piracy

Senior Product Marketing Manager, Brand Protection and AntiPiracy

Faster Internet speeds and increasing adoption of mobile devices means streaming is quickly becoming a preferred way to consume video content. It’s not surprising that online pirates have quickly adapted and are looking to profit from the illegal distribution of content via streaming media channels. MarkMonitor saw an increase in the number of copyright infringements detected across streaming sites over the past 18 months and infringing video streaming content has grown faster than any other content type: 449 percent growth in TV titles and 269 percent growth in movie titles.

Rights holders need to stay on the top of this emerging piracy channel and take the following actions.

Monitor the Internet for infringing streaming content. Your anti-piracy program should cover more than the top user-generated content (UGC) sites and the biggest piracy sites – it should also actively monitor the long tail of streaming and linking sites. Make sure to include regional sites in your monitoring program as piracy is rampant in developing worlds.

Use different angles to enforce on copyright infringement. Content thieves are good at avoiding enforcement actions and DMCA notices are not always enough to take down infringing content. Rights holders need a comprehensive enforcement escalation program to put pressure on stubborn sites through different entities such as ISPs, registrars, ad networks, payment providers and many others.

Be prepared for new piracy channels. Consumer adoption of streaming technologies provide additional challenges to content owners as they try to keep up with infringements. For example, the development and introduction of live streaming apps was quick to make an impact on availability of pirated streams online. Rights owners need to set up policies to include live streaming apps as a part of their monitoring program.

Make smarter business decisions using piracy data. Piracy data can provide a wealth of information into how, where and when copyrighted material is being used. This data can be turned into actionable intelligence and provide fresh business insights, often before data from traditional sources is available. Content owners and distributors can use piracy consumption data to identify gaps in their distribution strategies, highlight missed opportunities and help to identify new revenue streams.

Fight the piracy battle with an anti-piracy strategy. You know all too well how many millions of hours of pirated content that’s currently streaming online. It takes that many hours – and more – to locate, verify and enforce on these infringements. Having an anti-piracy strategy that uses automated technology will give you a strategic advantage with comprehensive coverage, accurate infringement verification and a compliance escalation process so you can save time, protect your content and recover revenue faster.

By addressing video streaming piracy, content owners can redirect consumers away from pirated sites and toward legitimate content, offering a better experience to viewers and recapturing lost revenues.

 





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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More