Featured Author
Akino Chikada

Akino Chikada

Portfolio Marketing Director

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Protecting pharmaceutical innovations from counterfeit attacks
Protecting pharmaceutical innovations from counterfeit attacks
Clarivate Analytics recently released its Cortellis Drugs to Watch 2019 report, which analyzed seven drugs set to enter the market this year and achieve "blockbuster" status ($1 billion in annual sales) by 2023. Blockbuster drugs face great... market potential and are often a “make or break” for some pharmaceutical companies, especially those with a limited drug pipeline or small portfolio. As with any new product, they can face an onslaught of competitive challenges in the market, but the one competitor that must not be forgotten is the threat posed by counterfeiters. The pharma industry is one of the most regulated sectors in the... Read More
Tags: pharmaceuticals, anticounterfeiting, Brand Protection
New law assigns liability to online platforms in China
New law assigns liability to online platforms in China
On January 1, China’s new E-commerce law went into effect that provides greater protection for intellectual property rights owners. Under the new law, providers of e-commerce platforms are required to develop intellectual property protection policies... and procedures while collaborating with rights holders. More importantly, these platform providers face fines and legal liability if they fail to implement IP rights protection policies and enforces those measures. Without a doubt, this new law will help brand owners protect their intellectual property rights in China, a jurisdiction that historically been very challenging for brand owners. Your role and liabilities As tempting as it may... Read More
Ensuring effective brand enforcement in China
Ensuring effective brand enforcement in China
According to the latest report issued by the China Internet Network Information Center (CNNIC), China’s internet usage has passed a major milestone, with an online population exceeding 800 million. That number represents more than the combined popula...tions of Japan, Russia, Mexico and the U.S. With 42% of global ecommerce now happening in China (compare that with 24% in the U.S.), brands servicing this market have a huge opportunity for growth. That opportunity, however, doesn’t come free from online threats. A recent Harvard Business Review report indicated that 86% of the world’s counterfeit goods originate from China and Hong Kong, with many... Read More
Fake pharmaceuticals a triple threat to brands online
Fake pharmaceuticals a triple threat to brands online
According to the Food and Drug Administration, 97 percent of online pharmacies are illegitimate and unsafe. Many of these online pharmacies involve highly sophisticated criminal enterprises and sell medicines that don’t work or are harmful to your he...alth. Beyond serious health dangers, many of these illegitimate online pharmacy schemes also utilize malware to steal consumer credentials (such as credit card numbers and identities) – which further heightens the gravity of the situation. What's more, these threats of imposter medical products can also bleed into online reputation and domain management issues.  For pharmaceutical companies, being associated with these types of illegitimate online... Read More
Tags: anticounterfeiting, online reputation, online pharmacy, fraud
Improved platform protects consumers on websites
Improved platform protects consumers on websites
The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform. With millions of dollars invested in building a brand, companies can’t afford to be reactiv...e when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance. Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics... Read More
Tags: consumer-centric, Brand Protection, anticounterfeiting, websites

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So your brand protection plan is working. Does your manager know?
Zachary Wolf
How Do You Protect Consumers from Online Brand Abuse?
Akino Chikada
Getting on the Right Side of Compliance in the Direct Sales Industry
Daniel Morton

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Alison Simpson
Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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