Featured Author
Akino Chikada

Akino Chikada

Portfolio Marketing Director

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Financial Businesses: Leverage a Multi-Channel Approach to Online Protection
Financial Businesses: Leverage a Multi-Channel Approach to Online Protection
$3.7 trillion. That’s the amount of revenue the financial sector loses to fraud every year. Most organizations lose five percent of their revenue to bad actors, annually. It’s tempting to focus solely on the numbers, but the problem of fraud is much ...bigger than that of the financial industry. When fraudsters set their sights on your brand, they’re doing more harm than simply siphoning from your bottom line. They’re tarnishing your reputation, which is akin to trampling on customer trust – the basis of a monetary relationship. To actively and effectively protect your company, you’ll need a combination of readiness, reconnaissance... Read More
Tags: financial sector, fraud
Give the best gift of all — a shopping experience free of fakes
Give the best gift of all — a shopping experience free of fakes
Keep cybercriminals from celebrating at your expense this season. Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match... (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with. Here’s what Thanksgiving shopping looked like in 2016: $1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase $3.3+ billion on Black Friday, a 21.6 percent year-over-year increase $3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase... Read More
Tags: Tyoo-squatting, Fakes, Holiday shopping, Singles Day, Black Friday
Technology Makes Better Brand Protection Possible
Technology Makes Better Brand Protection Possible
In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a ...cutting-edge platform to accomplish this. MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages. MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a... Read More
How Do You Protect Consumers from Online Brand Abuse?
How Do You Protect Consumers from Online Brand Abuse?
There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To preven...t revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More
Tags: Brand Abuse
Understanding the Risks of the Dark Web
Understanding the Risks of the Dark Web
We live in an information age where everything is becoming interconnected. Information is being created and accessed more readily than ever. In this environment, cyberattacks are a growing concern. Cyberattacks cost businesses as much as $400 billion... annually and the threats are coming from places many people know very little about. PwC report that nearly 90% of large organizations now suffer some form of security breach. At least 60% of brands will discover a breach of sensitive data. However, many organizations simply don’t know what they don’t know. Researchers at MIT discovered that a full 75 percent of breaches go undiscovered... Read More
Tags: Dark Web, hacking

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How Do You Protect Consumers from Online Brand Abuse?
Akino Chikada
Getting on the Right Side of Compliance in the Direct Sales Industry
Daniel Morton
MarkMonitor Domain Management Handbook
Alison Simpson

Featured Author

Alison Simpson
Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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