Akino Chikada
Portfolio Marketing DirectorAkino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.
$3.7 trillion.
That’s the amount of revenue the financial sector loses to fraud every year. Most organizations lose five percent of their revenue to bad actors, annually. It’s tempting to focus solely on the numbers, but the problem of fraud is much ...
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Keep cybercriminals from celebrating at your expense this season.
Given the exponential shift toward ecommerce spending, chances are your consumer will be clicking away at endless Black Friday and Cyber Monday sales. While these holidays are no match... (yet) for their Chinese counterpart, Singles’ Day (garnering a massive $25.4 billion this year), they nevertheless prove a force to be reckoned with.
Here’s what Thanksgiving shopping looked like in 2016:
$1.9+ billion spent on Thanksgiving day alone, an 11.5 percent year-over-year increase
$3.3+ billion on Black Friday, a 21.6 percent year-over-year increase
$3.4+ billion on Cyber Monday, a 12.1 percent year-over-year increase...
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In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a ...cutting-edge platform to accomplish this.
MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages.
MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a...
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There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices.
To preven...t revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods.
Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors.
MarkMonitor takes a unique, consumer-centric approach...
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Tags: Brand Abuse
We live in an information age where everything is becoming interconnected. Information is being created and accessed more readily than ever. In this environment, cyberattacks are a growing concern. Cyberattacks cost businesses as much as $400 billion... annually and the threats are coming from places many people know very little about. PwC report that nearly 90% of large organizations now suffer some form of security breach. At least 60% of brands will discover a breach of sensitive data. However, many organizations simply don’t know what they don’t know. Researchers at MIT discovered that a full 75 percent of breaches go undiscovered...
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Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem...
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