Featured Author
Akino Chikada

Akino Chikada

Senior Brand Protection Product Marketing Manager

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Technology Makes Better Brand Protection Possible
Technology Makes Better Brand Protection Possible
In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a ...cutting-edge platform to accomplish this. MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages. MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a... Read More
How Do You Protect Consumers from Online Brand Abuse?
How Do You Protect Consumers from Online Brand Abuse?
There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices. To preven...t revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods. Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors. MarkMonitor takes a unique, consumer-centric approach... Read More
Tags: Brand Abuse
Understanding the Risks of the Dark Web
Understanding the Risks of the Dark Web
We live in an information age where everything is becoming interconnected. Information is being created and accessed more readily than ever. In this environment, cyberattacks are a growing concern. Cyberattacks cost businesses as much as $400 billion... annually and the threats are coming from places many people know very little about. PwC report that nearly 90% of large organizations now suffer some form of security breach. At least 60% of brands will discover a breach of sensitive data. However, many organizations simply don’t know what they don’t know. Researchers at MIT discovered that a full 75 percent of breaches go undiscovered... Read More
Tags: Dark Web, hacking
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out th...e best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More
Tags: brand protection, online barometer, Counterfeit
Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities
Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities
On Wednesday, February 24, I hosted a webinar—Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities—with Patrick Flaherty, Assistant General Counsel for Marketing, IP & New Media Law & Policy at Verizon. Verizon, ...the largest wireless company in the U.S. with more than 110 million customers across the country, is committed to providing excellent customer service and exceptional communications and entertainment experiences. However, this commitment is challenged by the prevalence of phishing attacks that harm the famous Verizon brand. Specifically, fraudsters attempt to steal customer information, including account usernames and passwords and generate bogus charges that are for everything from popular... Read More
Tags: Verizon, fraud, Phishing, Best Practices

Search

Follow Us

Get all the latest updates

Subscribe
Get all the latest updates
Interests

Featured Posts

How to Identify, Disrupt and Dismantle Unauthorized Product Distribution Networks
Darla Rumsey
Getting on the Right Side of Compliance in the Direct Sales Industry
Daniel Morton
MarkMonitor Domain Management Handbook
Alison Simpson

Featured Author

Alison Simpson
Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

US (800) 745 9229

|

Global +1 (415) 278 8479

|

Europe +44 (0) 1978 528 370

All Contact Information

Search WHOIS