Featured Author
Akino Chikada

Akino Chikada

Portfolio Marketing Director

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Improved platform protects consumers on websites
Improved platform protects consumers on websites
The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform. With millions of dollars invested in building a brand, companies can’t afford to be reactiv...e when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance. Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics... Read More
Tags: consumer-centric, brand protection, anticounterfeiting, websites
World Cup: A chance to be a brand champion
World Cup: A chance to be a brand champion
World Cup fans beware: Counterfeit products are on the market. FIFA runs a global licensing program allowing licensees to produce Official Licensed Products for the FIFA World Cup™ and legitimately promote merchandise. However, as we all know, where ...there’s a business opportunity – counterfeiters lie in waiting to take advantage. Consequently, it’s important that fans be very careful when purchasing these items, whether a football, hat, jersey, t-shirt, toy, keychain, World Cup trophy or really any other products. Tickets, too, are a hot commodity for counterfeiters. In fact, just recently, more than 3,500 counterfeit 2018 World Cup tickets were sold to... Read More
Tags: anticounterfeiting, world cup, counterfeit product, marketplaces
Mobile commerce: A battle cry for brand protection
Mobile commerce: A battle cry for brand protection
Smartphone usage today extends far beyond the basics of texts and calls.  More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product sea...rches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone. However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers. The problem is that some brands are... Read More
Tags: brand reputation, counterfeit, brand protection, mobile, m-commerce
Social Media Best Practices to Protect Your Brand
Social Media Best Practices to Protect Your Brand
Keeping up with online brand abuse in social media can seem like an endless task. From impersonation and counterfeiting to phishing and fake promotions, scams are taking place across social platforms. Likes, re-tweets, and follows proliferate message...s quickly and it’s a nightmare when fake offers or counterfeit promotions spread like wildfire. UPCOMING WEBINAR: Fighting Brand Abuse in Social Media | Sign up A brand's responsibility  The expectation is that it’s the brand owner’s responsibility to stay on top of it. In fact, did you know that 86% of consumers expect brand owners to protect them from these types of scams? Often,... Read More
Financial Businesses: Leverage a Multi-Channel Approach to Online Protection
Financial Businesses: Leverage a Multi-Channel Approach to Online Protection
$3.7 trillion. That’s the amount of revenue the financial sector loses to fraud every year. Most organizations lose five percent of their revenue to bad actors, annually. It’s tempting to focus solely on the numbers, but the problem of fraud is much ...bigger than that of the financial industry. When fraudsters set their sights on your brand, they’re doing more harm than simply siphoning from your bottom line. They’re tarnishing your reputation, which is akin to trampling on customer trust – the basis of a monetary relationship. To actively and effectively protect your company, you’ll need a combination of readiness, reconnaissance... Read More
Tags: financial sector, fraud

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How Do You Protect Consumers from Online Brand Abuse?
Akino Chikada
Getting on the Right Side of Compliance in the Direct Sales Industry
Daniel Morton
MarkMonitor Domain Management Handbook
Alison Simpson

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Alison Simpson
Alison Simpson
With more than 13 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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