Featured Author
Akino Chikada

Akino Chikada

Senior Portfolio Marketing Director

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Want a killer domain portfolio? Look no further than baseball.
Want a killer domain portfolio? Look no further than baseball.
RBI: Runs batted in. Every team wants ‘em. Not every team gets ‘em. Are your domains driving users home, or are they swinging outside the strike zone? Intelligent domain name strategies happen by way of a complex web of interactions. The industry ope...rates by way of different roles working together on strategic decisions around domain name needs. If your lineup is off, so is your game. Here’s a refresher on your key players: Batter up: ICANNThe Internet Corporation for Assigned Names and Numbers (ICANN) is an internationally organized, non-profit corporation responsible for Internet Protocol (IP) address space allocation, protocol identifier assignment,... Read More
Tags: domain management, brand protection
Personal attack: The future of social media threats
Personal attack: The future of social media threats
Social media is a double-edged sword, on one side presenting a wealth of opportunity for business and brand owners to better understand and engage with customers. On the other, it offers the same potential opportunities for hackers, pirates, cyber cr...iminals and counterfeiters to misuse the brand and reach customers. From supermarkets to airlines and major banks, criminals have misused the goodwill of customers and exploited all kinds of trusted brand names on social media platforms and messaging apps in an attempt to catch out users. When things go wrong, victims often blame the brand and, in some instances, negative publicity may... Read More
Tags: brand protection
Understanding Today’s Trends: Domains and Cybersecurity
Understanding Today’s Trends: Domains and Cybersecurity
The domain landscape is ever-changing. Consider how far it’s come since the 1980s when the first domain names were registered. These were of the .net and .com variety. Fast-forward 25 years, and businesses are registering innovative .Brand extensions... for reasons that range from marketing promotions to protective online protection of IP. The industry has been shaped by the launch of generic top level domains (gTLDs), ongoing legal and political changes, as well as the encroachment of cyber threats — all factors which make the management of your domain portfolio that much more important, yet complex. There are many factors to consider,... Read More
Tags: barometer, antifraud, brand protection, domain management
Protecting pharmaceutical innovations from counterfeit attacks
Protecting pharmaceutical innovations from counterfeit attacks
Clarivate Analytics recently released its Cortellis Drugs to Watch 2019 report, which analyzed seven drugs set to enter the market this year and achieve "blockbuster" status ($1 billion in annual sales) by 2023. Blockbuster drugs face great... market potential and are often a “make or break” for some pharmaceutical companies, especially those with a limited drug pipeline or small portfolio. As with any new product, they can face an onslaught of competitive challenges in the market, but the one competitor that must not be forgotten is the threat posed by counterfeiters. The pharma industry is one of the most regulated sectors in the... Read More
Tags: pharmaceuticals, anticounterfeiting, brand protection
New law assigns liability to online platforms in China
New law assigns liability to online platforms in China
On January 1, China’s new E-commerce law went into effect that provides greater protection for intellectual property rights owners. Under the new law, providers of e-commerce platforms are required to develop intellectual property protection policies... and procedures while collaborating with rights holders. More importantly, these platform providers face fines and legal liability if they fail to implement IP rights protection policies and enforces those measures. Without a doubt, this new law will help brand owners protect their intellectual property rights in China, a jurisdiction that historically been very challenging for brand owners. Your role and liabilities As tempting as it may... Read More

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Report: Protect the domain, protect the brand
Chrissie Jamieson
Learn the impacts of brand misuse and phishing at RSA
Stefanie Ellis
How Do You Protect Consumers from Online Brand Abuse?
Akino Chikada

Featured Author

Stefanie Ellis
Stefanie Ellis
Stefanie has over ten years’ experience in anti-fraud, brand protection and vendor relations, she has worked with a wi... More

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