Featured Author
Akino Chikada

Akino Chikada

Senior Brand Protection Product Marketing Manager

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served interim roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Understanding the Risks of the Dark Web
Understanding the Risks of the Dark Web
We live in an information age where everything is becoming interconnected. Information is being created and accessed more readily than ever. In this environment, cyberattacks are a growing concern. Cyberattacks cost businesses as much as $400 billion... annually and the threats are coming from places many people know very little about. PwC report that nearly 90% of large organizations now suffer some form of security breach. At least 60% of brands will discover a breach of sensitive data. However, many organizations simply don’t know what they don’t know. Researchers at MIT discovered that a full 75 percent of breaches go undiscovered... Read More
Tags: Dark Web, hacking
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out th...e best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More
Tags: brand protection, online barometer, Counterfeit
Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities
Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities
On Wednesday, February 24, I hosted a webinar—Best Practices from Verizon, Proactively Mitigating Emerging Fraudulent Activities—with Patrick Flaherty, Assistant General Counsel for Marketing, IP & New Media Law & Policy at Verizon. Verizon, ...the largest wireless company in the U.S. with more than 110 million customers across the country, is committed to providing excellent customer service and exceptional communications and entertainment experiences. However, this commitment is challenged by the prevalence of phishing attacks that harm the famous Verizon brand. Specifically, fraudsters attempt to steal customer information, including account usernames and passwords and generate bogus charges that are for everything from popular... Read More
Tags: Verizon, fraud, Phishing, Best Practices
Counterfeit Goods Warning for Super Bowl 50
Counterfeit Goods Warning for Super Bowl 50
On Monday February 1st I was interviewed on San Francisco’s KCBS Radio about the counterfeiting of Super Bowl merchandise. This is an edited transcript of the interview. KCBS: Thousands of people are descending on the Bay Area for Super Bowl 50. Ever...yone wants to take home some souvenirs: merchandise, memorabilia, tickets and the like are in high demand and counterfeiters know that. They're out in force to provide you with every trinket you could possibly want except, well, except real sanctioned stuff. For more on the amount of counterfeit goods Super Bowl brings in and tips on what to look out... Read More
Tags: anti-counterfeiting, counterfeits, sports, cybersquatting
New Laws Protect US Consumers from Suspicious Drug Shipments
New Laws Protect US Consumers from Suspicious Drug Shipments
In their continued efforts to protect us from the dangers of unauthorized drugs, the FDA now has the authority to destroy suspicious shipments, at their discretion, without notifying the shipper. First proposed last year, the Food and Drug Administra...tion Safety and Innovation Act (FDASIA) amendment replaces the previous requirement to return refused drugs to the shipper. They now intend to “better protect the public health by [allowing] for the destruction of certain refused drugs, thus increasing the integrity of the drug supply chain.” Once destroyed, the drugs can no longer be re-shipped in the hope that the products will slip past... Read More
Tags: pharma, public health

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