Kelly Taaffe

Senior Writer

Kelly brings to MarkMonitor more than 15 years of journalistic and professional writing experience. Having earned her bachelor’s degree in English and a master’s degree in advertising, this self-proclaimed “brand warrior” now focuses her work on stories about protecting company names in the marketplace.

Summit speakers impart wisdom on winning at online protection

April 26, 2018

Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor... Read More

Tags: anticounterfeiting, brand protection, summit, reputation

September 17, 2017

Can you say your brand name in Mandarin? If not, it might be time to learn. With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, acc... Read More

Tags: China

Investigator Interview:
Clearing the Path to Enforcement

August 23, 2017

MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”. Hopping leverages an a... Read More

Tags: Investigative research, private investigator