Featured Author
Kelly Taaffe

Kelly Taaffe

Senior Writer

Kelly brings to MarkMonitor more than 15 years of journalistic and professional writing experience. Having earned her bachelor’s degree in English and a master’s degree in advertising, this self-proclaimed “brand warrior” now focuses her work on stories about protecting company names in the marketplace.

Innovation: A reminder about why brand protection matters
Innovation: A reminder about why brand protection matters
With contributions from Bob Stembridge, of Derwent  Behind every online protection strategy, there’s a brand – and behind every brand, an innovation that needs protection. Derwent, one of our affiliate companies under Clarivate Analytics, has re...leased a Top 100 Global Innovators report celebrating leading organizations around the globe whose achievements have enriched the world. Today, we join them in recognizing the brands that deliver these kinds of unique products and experiences – the same ones that we at MarkMonitor aim to protect. Among the highlights of the report:• The epicenter of innovation continues its shift east• 48 Asian companies appear on... Read More
Tags: anticounterfeiting, brand protection
Online threats to watch in 2019
Online threats to watch in 2019
From cryptocurrency schemes to counterfeit ploys, there’s no slowdown in sight for cybercrime. Asia-based threats continue to surge. Counterfeit goods from China and Hong Kong combine to make up an estimated 86 percent of the world’s counterfeits, th...e value of which totals nearly $400 billion. A 2018 Internet Security Threat Report (ISTR), released by Symantec, indicates that IoT attacks saw a 600 percent increase in 2017, while coin-mining activity spiked 34,000 percent. Watch these trends in the year ahead, and we’ll keep you up to speed as 2019 unfolds with whitepapers, webinars and events. Keep your eye on the crypto-sphere Threats... Read More
Tags: AntiPiracy, gdpr, antifraud, domain management, brand protection
Forum reveals the expanse of online challenges
Forum reveals the expanse of online challenges
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection. But she joined the MarkMonitor Forum as a speaker on that very topic last week.... Juxtaposing it with the an ever-developing intellectual property industry, she explained: “It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.” Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,... Read More
Tags: ip protection, brand protection, domain management, antifraud, AntiPiracy
Boost brand protection with data-driven results
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and wher...e that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Tags: enforcement, search engines, marketplace, anticounterfeiting, brand protection
Summit speakers impart wisdom on winning at online protection
Summit speakers impart wisdom on winning at online protection
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor...y, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."  The fourth annual New York Summit covered everything from changes... Read More
Tags: anticounterfeiting, brand protection, summit, reputation

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Alison Simpson
Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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