Featured Author
Kelly Taaffe

Kelly Taaffe

Senior Writer

Kelly brings to MarkMonitor more than 15 years of journalistic and professional writing experience. Having earned her bachelor’s degree in English and a master’s degree in advertising, this self-proclaimed “brand warrior” now focuses her work on stories about protecting company names in the marketplace.

Forum reveals the expanse of online challenges
Forum reveals the expanse of online challenges
Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection. But she joined the MarkMonitor Forum as a speaker on that very topic last week.... Juxtaposing it with the an ever-developing intellectual property industry, she explained: “It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.” Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,... Read More
Tags: ip protection, brand protection, domain management, antifraud, antipiracy
Boost brand protection with data-driven results
Boost brand protection with data-driven results
When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and wher...e that click happens is what counts. When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy. A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond... Read More
Tags: enforcement, search engines, marketplace, anticounterfeiting, brand protection
Summit speakers impart wisdom on winning at online protection
Summit speakers impart wisdom on winning at online protection
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies. "I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor...y, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."  The fourth annual New York Summit covered everything from changes... Read More
Tags: anticounterfeiting, brand protection, summit, reputation
File First in China — or Risk Forfeiting Your Brand
File First in China — or Risk Forfeiting Your Brand
Can you say your brand name in Mandarin? If not, it might be time to learn. With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, acc...ording to the Organisation for Economic Co-operation and Development (OECD). The country’s trademarking law adopts a first-to-file principle, which grants exclusive trademark rights to the earliest party that applies to register. If you’re overseeing a brand with worldwide appeal, this is worth noting. While there are possible legal grounds for protecting unregistered trademarks and... Read More
Tags: China
Investigator Interview: Clearing the Path to Enforcement
Investigator Interview: Clearing the Path to Enforcement
MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”. Hopping leverages an a...dvanced form of “High-Value Targeting” (HVT), which zeroes in and takes down the most egregious infringers in bulk. While the methods he uses are newer to the brand protection industry — they are the “bread and butter” of this 13-year MarkMonitor veteran’s work. And it’s a critical component to taking action against a variety of cyber-criminals — from those peddling imposter baby formula to the fraudsters... Read More
Tags: Investigative research, private investigator

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Alison Simpson
Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem... More

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