With contributions from Bob Stembridge, of Derwent
Behind every online protection strategy, there’s a brand – and behind every brand, an innovation that needs protection.
Derwent, one of our affiliate companies under Clarivate Analytics, has re...
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Kelly Taaffe
Senior WriterKelly brings to MarkMonitor more than 15 years of journalistic and professional writing experience. Having earned her bachelor’s degree in English and a master’s degree in advertising, this self-proclaimed “brand warrior” now focuses her work on stories about protecting company names in the marketplace.
From cryptocurrency schemes to counterfeit ploys, there’s no slowdown in sight for cybercrime.
Asia-based threats continue to surge. Counterfeit goods from China and Hong Kong combine to make up an estimated 86 percent of the world’s counterfeits, th...e value of which totals nearly $400 billion. A 2018 Internet Security Threat Report (ISTR), released by Symantec, indicates that IoT attacks saw a 600 percent increase in 2017, while coin-mining activity spiked 34,000 percent.
Watch these trends in the year ahead, and we’ll keep you up to speed as 2019 unfolds with whitepapers, webinars and events.
Keep your eye on the crypto-sphere
Threats...
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Jane Sunderland, of Sunderlaw Strategies, Inc., never imagined that studying biological evolution would someday lead her down a road to data analysis in online protection.
But she joined the MarkMonitor Forum as a speaker on that very topic last week.... Juxtaposing it with the an ever-developing intellectual property industry, she explained:
“It’s about figuring out what the data has to say about trends,” she said. “There have been a lot of changes.”
Among those changes – the fact that online protection challenges now span more business departments and industries than ever. In fact, a MarkMonitor report, slated for release this October,...
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When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and wher...e that click happens is what counts.
When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy.
A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond...
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Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies.
"I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor...y, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."
The fourth annual New York Summit covered everything from changes...
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Alison Simpson
With more than 14 years’ experience in the domain industry, Alison has managed all aspects of Corporate Domain Managem...
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