When selecting which marketplaces to protect, it matters little if web visits number in the millions. If users are leaving before they buy, then brand protection efforts can go to waste. After all, it only takes one click to make a purchase, and where that click happens is what counts.
When users are buying in places where they spend less time, you need to know about it. Armed with the right data, you can save time and money by targeting your online protection strategy.
A similar protocol goes for search engines. When searching online, 91 percent of traffic never ventures beyond page one of results. Using native marketplace technology, you can prioritize listings your consumer sees.
MarkMonitor experts Akino Chikada and Mary Jenkins will delve into these insights and more during a webinar on trending platforms and tips on taking action against infringers, so be sure to register for this event.
Keeping up with a digital evolution
Change is happening at lightning speed across online platforms, from updates in marketplace enforcement policies to Flipkart’s recent shutdown of eBay India. Each platform you use likely has different and continually updated requirements for monitoring infringements.
You might be asked for copyright proof, brand identifiers, documentation and contact information multiple times and across different formats. This is one of many reasons why a seamless reporting portal can make a huge difference in your efforts.
It’s a complex digital world out there. Given the evolution that’s happening across processes like trademarking, enforcements, legal documentation and other processes, it makes sense to stay savvy on the latest in brand protection.
Our New trends: Which platforms matter most for brand protection? webinar will keep you current on news and intelligent brand protection tools. You can also learn more on these topics during the MarkMonitor Forum – register here while spots are still available.
We look forward to keeping you informed during these upcoming events!