The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform.
With millions of dollars invested in building a brand, companies can’t afford to be reactiv...e when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance.
Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics...Read More
World Cup fans beware: Counterfeit products are on the market.
FIFA runs a global licensing program allowing licensees to produce Official Licensed Products for the FIFA World Cup™ and legitimately promote merchandise. However, as we all know, where ...there’s a business opportunity – counterfeiters lie in waiting to take advantage. Consequently, it’s important that fans be very careful when purchasing these items, whether a football, hat, jersey, t-shirt, toy, keychain, World Cup trophy or really any other products.
Tickets, too, are a hot commodity for counterfeiters. In fact, just recently, more than 3,500 counterfeit 2018 World Cup tickets were sold to...Read More
We like to assume that the companies we interact with and purchase from are morally sentient enough to respect privacy principles, but unfortunately, this is not always the case.
This is why European authorities have introduced the General Data Prote...ction Regulation (GDPR), which aims to provide extra protection for EU citizens while also ensuring companies are handling customer data responsibly.
However, despite the EU’s good intentions, GDPR is set to actually make protection of customers more difficult – mostly because of the negative impact it will have on WHOIS, the domain name lookup service that is integral to online abuse efforts....Read More
Smartphone usage today extends far beyond the basics of texts and calls.
More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product sea...rches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone.
However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers.
The problem is that some brands are...Read More
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies.
"I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor...y, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."
The fourth annual New York Summit covered everything from changes...Read More