In Part 1 of a 2-part blog on marketplaces, Zac reviews the current global eCommerce Landscape
Global eCommerce is exploding. Total online retail sales will almost double in next four to five years and will represent 12.5% of total retai...l sales in 2020, compared to 7.5% of total retail sales today.
This phenomenal growth is attracting vast numbers of online retailers. There are already millions of online retailers across the globe. Of the $3.5 trillion total volume expected by 2020, marketplaces are expected to own almost 40%.
While the well-known online marketplaces such as Alibaba, Amazon and eBay...Read More
Counterfeiting is a growing, global problem that affects all industries — from electronics and technology, to luxury fashion goods and low margin consumer goods. The scale of the problem is apparent in both the demand for such goods and the volumes i...n which they are being produced. China, for example, is the source of approximately $1.2 billion of the $1.7 billion in counterfeit goods confiscated by U.S. law enforcement agencies in 2013.
As the counterfeiting market expands it becomes ever more important for brands to protect themselves in terms of their reputations and bottom lines, as well as their customers. But...Read More
The Second Annual MarkMonitor Summit was held in New York City on April 12th. MarkMonitor® brought together leading experts from a broad variety of industries and government agencies to share best practices and enforcement strategies for brand ...protection, domain management, and digital piracy. The Summit was also an excellent opportunity to interact with individual Client Service Managers (CSMs) from both the Domain Management and Brand Protection departments.
The event kicked off with an opening keynote from Phillippa Scarlett, United States Deputy Intellectual Property Enforcement Coordinator (IPEC) in the Executive Office of the President. Ms. Scarlett discussed the role of IPEC in...Read More
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out th...e best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to...Read More
On Monday February 1st I was interviewed on San Francisco’s KCBS Radio about the counterfeiting of Super Bowl merchandise. This is an edited transcript of the interview.
KCBS: Thousands of people are descending on the Bay Area for Super Bowl 50. Ever...yone wants to take home some souvenirs: merchandise, memorabilia, tickets and the like are in high demand and counterfeiters know that. They're out in force to provide you with every trinket you could possibly want except, well, except real sanctioned stuff.
For more on the amount of counterfeit goods Super Bowl brings in and tips on what to look out...Read More