The Second Annual MarkMonitor Summit was held in New York City on April 12th. MarkMonitor® brought together leading experts from a broad variety of industries and government agencies to share best practices and enforcement strategies for brand ...protection, domain management, and digital piracy. The Summit was also an excellent opportunity to interact with individual Client Service Managers (CSMs) from both the Domain Management and Brand Protection departments.
The event kicked off with an opening keynote from Phillippa Scarlett, United States Deputy Intellectual Property Enforcement Coordinator (IPEC) in the Executive Office of the President. Ms. Scarlett discussed the role of IPEC in...Read More
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out th...e best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to...Read More
On Monday February 1st I was interviewed on San Francisco’s KCBS Radio about the counterfeiting of Super Bowl merchandise. This is an edited transcript of the interview.
KCBS: Thousands of people are descending on the Bay Area for Super Bowl 50. Ever...yone wants to take home some souvenirs: merchandise, memorabilia, tickets and the like are in high demand and counterfeiters know that. They're out in force to provide you with every trinket you could possibly want except, well, except real sanctioned stuff.
For more on the amount of counterfeit goods Super Bowl brings in and tips on what to look out...Read More
From sought-after luxury handbags to the latest electrical hairstyling tools, counterfeit sales represent an ever-increasing proportion of international merchandise trade, with even the most experienced shoppers being fooled by rogue sites selling co...unterfeit goods. The vast majority of consumers today are aware of the issue of counterfeiting. In fact, 90% of respondents to a PwC survey on counterfeiting said they feel that the practice is morally wrong, yet counterfeit sales still represent 7% of all global trade. Here are seven signs for brand owners to look out for. Price: Counterfeiters are wising up and realizing that sometimes it can be more convincing...Read More
In the UK alone, retail sales last year broke the £100bn barrier and with this figure expected to grow, there has never been a more important time for brands and consumers to protect themselves online. In light of this, we wanted to understand consu...mers’ current attitudes towards shopping on the web and decided to conduct a piece of research with leading market research agency Opinium last month across Europe and the USA*. The report found some interested facts, with 24% of those surveyed being duped into buying counterfeit goods online, including products like fashion, footwear and electronics. It also highlighted over...Read More