Last month, we were delighted to celebrate our customers at the 10th MarkMonitor Forum held recently in San Francisco. The event offered a wealth of exciting examples of how leading companies and industry advocates are innovating their brand protecti...on and domain management strategies. Our attendees shared their personal experiences, exchanged ideas with their peers, and walked away with knowledge and insights that only a live event like this can provide.
Contributing to the forum’s success was our incredible lineup of speakers, who covered a wide range of topics that included brand protection, domain management, antipiracy, and anticounterfeiting. Here are a few...Read More
Establishing your brand in an effort to combat counterfeiters on the ever growing and incredibly popular Chinese marketplace Alibaba can seem like a daunting task. Alibaba has grown so popular that it now ships over 12 million packages a day, c...ompared the 3 million shipped by Amazon. Additionally, on Cyber Monday, a popular day for online shopping during the holiday season, Amazon processed 37 million orders. In comparison on Singles Day, an annual holiday in China, Alibaba processed 278 million orders.
Adding to the challenge is the variety of selling channels that live under the Alibaba umbrella, including Aliexpress, Taobao and...Read More
In the second of two blog postings on marketplaces, Nancy reviews examines emerging trends, enforcement actions and best practices.
Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Merca...ri is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers.
Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these...Read More
In Part 1 of a 2-part blog on marketplaces, Zac reviews the current global eCommerce Landscape
Global eCommerce is exploding. Total online retail sales will almost double in next four to five years and will represent 12.5% of total retai...l sales in 2020, compared to 7.5% of total retail sales today.
This phenomenal growth is attracting vast numbers of online retailers. There are already millions of online retailers across the globe. Of the $3.5 trillion total volume expected by 2020, marketplaces are expected to own almost 40%.
While the well-known online marketplaces such as Alibaba, Amazon and eBay...Read More
Counterfeiting is a growing, global problem that affects all industries — from electronics and technology, to luxury fashion goods and low margin consumer goods. The scale of the problem is apparent in both the demand for such goods and the volumes i...n which they are being produced. China, for example, is the source of approximately $1.2 billion of the $1.7 billion in counterfeit goods confiscated by U.S. law enforcement agencies in 2013.
As the counterfeiting market expands it becomes ever more important for brands to protect themselves in terms of their reputations and bottom lines, as well as their customers. But...Read More