We all know about the dangers that brands face when it comes to counterfeiting. But which are considered the highest risk?
According to a survey at MarkMonitor’s annual Spring Symposium, the overwhelming majority believe it to be reputational damage....
Having gathered responses from more than 100 business executives and attendees of our Symposium, 74 percent said they believe reputational damage to be the most significant risk they face through online counterfeiting. This was closely followed by lost sales through counterfeiting and/or pirated goods, with one in five citing this as the most damaging side-effect.
The Symposium is a hugely insightful and...Read More
The new gTLD program has been a controversial topic for MarkMonitor customers.
Many understandably blame new gTLDs for inflating defensive domain name budgets, creating new environments for cybersquatters and other bad actors and creating new free sp...eech challenges to brand protection with the introduction of gripe TLDs like .sucks. On the other hand, companies have capitalized on the opportunity to secure powerful keyword-rich and hyper-localized domains, like spanish.academy and toureiffel.paris, and have reached new customers with non-Latin character IDNs. Many companies also now enjoy unprecedented security, innovation and control with their own .brand TLD.
For better or for worse, new gTLDs...Read More
We’re delighted to announce that MarkMonitor came home with, not one, not two, but three awards, following this year’s ACQ5 Global Awards 2018.
As well as scooping up the Domain Management Company of the Year and Brand Protection Advisory Company of ...the Year awards, our President, Chris Veator, won the prestigious Game Changer of the Year trophy.
The ACQ5 Global Awards are some of the most hotly-anticipated in the calendar, designed to recognise organisations and individuals that have achieved outstanding commercial success across a range of areas of expertise. We were particularly proud to have won these awards given that they...Read More
The next phase of consumer-centric brand protection is complete! We are delighted to announce the launch of our new Websites Module Brand Protection platform.
With millions of dollars invested in building a brand, companies can’t afford to be reactiv...e when attacks happen. Brand owners have to manage everything, from cybersquatting and counterfeiting, to hijacked search traffic and partner non-compliance.
Tactics are diverse and widespread, often beginning when fraudsters use trademarks in deceitful paid search ads, URLs, mobile apps, misleading websites and spam email to divert traffic to competing or even illicit sites. Paid search scams as well as SEO manipulation tactics...Read More
World Cup fans beware: Counterfeit products are on the market.
FIFA runs a global licensing program allowing licensees to produce Official Licensed Products for the FIFA World Cup™ and legitimately promote merchandise. However, as we all know, where ...there’s a business opportunity – counterfeiters lie in waiting to take advantage. Consequently, it’s important that fans be very careful when purchasing these items, whether a football, hat, jersey, t-shirt, toy, keychain, World Cup trophy or really any other products.
Tickets, too, are a hot commodity for counterfeiters. In fact, just recently, more than 3,500 counterfeit 2018 World Cup tickets were sold to...Read More