Social media connects billions of people around the globe to one another.
One Facebook alone, more than 2.2 billion active monthly users can share content in real-time — and more than 100 million hours of video get watched each day.¹
This built-in us...er base of billions, coupled with instant accesses to shared content, has created an environment ripe for the sharing of pirated material. As the new face of piracy now includes everyone, you need to make sure that your company’s strategy is evolving with it.
In addition to users sharing unauthorized content, these social media platforms are starting to take...Read More
The next generation of pirated content is proving hard to resist for a broad base of users.
Offering unlimited access to shows, movies, music and games, packages now arrive with a slick interface that replicates, or in some instances, are easier to u...se then your legitimate streaming service.
These over the air streams, add-ons, social media and live streaming posts have changed the face of pirating. No longer is it the more tech-savvy users, scouring illicit torrent sites looking for the latest leak, but now people who would never think of pirating a show via torrent, or don’t have a clue...Read More
Today, the volume of content available online far outweighs the time most users have to watch it.
It isn’t just traditional broadcasters producing the entertainment, either: the likes of Netflix, Amazon Prime and Hulu are all getting in on the action.... In fact, over the course of 2018, Netflix plans to spend between $7.5 billion and $8 billion on original TV shows and movies.
The reason for this content boom is simple: audiences can’t get enough of it. A ‘box set’ culture, championed by more modern content providers, means viewers are constantly on the hunt for the next great TV show...Read More
Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies.
"I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor...y, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."
The fourth annual New York Summit covered everything from changes...Read More
Last week YouTube revealed that their users are now watching a billion hours of YouTube content every day. This is compared to 116 million hours’ worth of video content watched on Netflix and 100 million hours watched on Facebook daily.
With 400 hour...s of video content uploaded every minute and a rapidly growing viewership, YouTube is becoming increasingly challenging to monitor for unauthorized video content. Pirates take advantage of this popular platform by uploading illegal copies of popular shows, music videos, etc. – monetizing on illegal content at the expense of the rights holders. YouTube has done a lot to prevent...Read More