On 23rd October, 2015 an advertising and consumer engagement campaign was launched in the UK to promote a new education initiative called Get it Right from a Genuine Site. Its aim is to encourage respect for the value of creativity in the UK and to b...oost consumer awareness and use of the wide range of legal sources of content available to them. The campaign is a collaborative effort between content creators from the worlds of film, TV, and music, government, trade unions, retailers, Internet Service Providers and other creative sectors - the very first of its kind. Here at MarkMonitor we’re...Read More
Since YouTube’s inception in early 2005, the video streaming platform has grown in terms of number of users, view counts and features. The latest offering from YouTube, YouTube Red, is a new paid subscription model. Subscriptions are currently avail...able to users in the USA at a cost of $9.99 per month for the web version and $12.99 if bought through the YouTube iOS app. YouTube Red subscribers will be provided the following: o The ability to watch videos ad-free o Offline playback of videos on mobile devices o Background playback on mobile devices o Access to original, premium content - exclusive...Read More
Despite their popularity among millions of users, torrent sites are gradually losing their appeal for online pirates in favor of streaming content. Streaming doesn’t require waiting for a download or additional storage space – content can be consumed... instantly. As a Bit Torrent powered streaming app, Popcorn Time allows users to watch thousands of the latest movies instantaneously – and at no extra cost. Moreover, it provides an attractive interface which closely resembles those of popular video streaming services. Popcorn Time is open source software with an installer and project files available on the Internet. It includes the collaboration website, GitHub, ...Read More
Media companies around the globe can use piracy data to get visibility into global piracy consumption trends and the most popular file sharing networks. This data can be turned into actionable intelligence to help make smarter decisions regarding the... acquisition and distribution of digital content across the globe. Let’s look at how data around timing of infringement are occurring can help TV networks and copyright owners understand media consumption patterns of how, where and when copyrighted material is being used. [caption id="" align="aligncenter" width="643"] (Source: MarkMonitor GDPI data) The number of instances of piracy infringement across cable, commercial broadcast and premium...Read More
The global software piracy rate rose to 41% in 2008 from 38% in 2007, costing rights owners an exchange-rate adjusted $50 billion, according to a joint study between the Business Software Alliance (BSA) and IDC released last week. One of the factor...s driving greater piracy is increased high-speed Internet access, particularly in emerging markets where piracy rates are the highest. Software piracy is rampant on many Internet channels, including peer-to-peer (P2P) networks, auctions sites and websites. On auction sites alone, software piracy is estimated to be between 50% and 90%, according to an earlier BSA report.
Other key findings from...Read More