For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media account...s or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant.
It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting...Read More
Online counterfeit networks are on the rise as it becomes easier and less time-consuming for criminal organizations to hide online. Globally, many of these organizations make use of online networks to not only to distribute counterfeit products but a...lso to hide from manufactures and distribute gray market products.
The Internet enables anonymity and many online activities are unregulated. For example, there are no checks in place to ensure website operators use their legal name, address or phone number. It is relatively quick and inexpensive to register multiple websites with different registrars worldwide. It has become common for many criminal networks who practice...Read More
Byzantine: something so complex that the average person can’t understand it.
Byzantine is the perfect way to describe many of the rules and regulations put out each year by various federal and state regulatory agencies. The financial industry, which ...includes banking, insurance and real estate, is right at the epicenter of regulatory oversite thanks to the Dodd-Frank Wall Street Reform Act and the formation of the Consumer Financial Protection Bureau (CFPB).
Advertising and consumer protection are two “hot button” areas for government regulators. New technologies such as social media and mobile devices have blurred the lines compared with the times in...Read More
One of the biggest online shopping days in China is coming up this November 11 – and it's one that brands should prepare for. Single's Day is a popular festival for young Chinese people that has become a massive shopping event on Chinese marketplaces.... In 2014, Alibaba sold $14.3 billion of goods from 278 million orders on Singles Day. To put that into perspective, Amazon processed just 37 million orders on America's Cyber Monday that year.
With this massive sales volume in Chinese marketplaces on the horizon, here's a few tips on how brands can be vigilant against counterfeiters this 11/11:...Read More
Last month, we were delighted to celebrate our customers at the 10th MarkMonitor Forum held recently in San Francisco. The event offered a wealth of exciting examples of how leading companies and industry advocates are innovating their brand protecti...on and domain management strategies. Our attendees shared their personal experiences, exchanged ideas with their peers, and walked away with knowledge and insights that only a live event like this can provide.
Contributing to the forum’s success was our incredible lineup of speakers, who covered a wide range of topics that included brand protection, domain management, antipiracy, and anticounterfeiting. Here are a few...Read More