RBI: Runs batted in. Every team wants ‘em. Not every team gets ‘em.
Are your domains driving users home, or are they swinging outside the strike zone?
Intelligent domain name strategies happen by way of a complex web of interactions. The industry ope...rates by way of different roles working together on strategic decisions around domain name needs. If your lineup is off, so is your game.
Here’s a refresher on your key players:
Batter up: ICANNThe Internet Corporation for Assigned Names and Numbers (ICANN) is an internationally organized, non-profit corporation responsible for Internet Protocol (IP) address space allocation, protocol identifier assignment,...Read More
Social media is a double-edged sword, on one side presenting a wealth of opportunity for business and brand owners to better understand and engage with customers. On the other, it offers the same potential opportunities for hackers, pirates, cyber cr...iminals and counterfeiters to misuse the brand and reach customers.
From supermarkets to airlines and major banks, criminals have misused the goodwill of customers and exploited all kinds of trusted brand names on social media platforms and messaging apps in an attempt to catch out users. When things go wrong, victims often blame the brand and, in some instances, negative publicity may...Read More
This month, MarkMonitor celebrates 20 years of protecting brands online.
Founded on 17 June in Boise, Idaho – with just a handful of employees – we have grown as a global leader in enterprise brand protection, employing more than 500 people. Our suit...e of online protection services takes root in a greater movement by parent firm Clarivate Analytics, which delivers products and services that support every phase of the innovation lifecycle.
With an initial goal of protecting corporate brand names and tracking down infringements on the internet, our services expanded into the domain management sector by the year 2000. With more...Read More
The ICANN board held a special meeting on May 15, 2019, during which it approved twenty-seven of the twenty-nine policy recommendations in the EPDP Phase 1 Final Report. The Phase 1 report represents the start of the ICANN community’s bottom-up conse...nsus-driven policymaking effort to reinvent WHOIS (now called “registration data”) in a way that complies with the EU’s General Data Protection Regulation (GDPR). This report, combined with Phase 2 of the EPDP, will replace the Temporary Specification, which was an emergency measure passed by the ICANN board to bring registration data into compliance with GDPR in the short term while the...Read More
A key takeaway from the annual MarkMonitor Summit: Look for security compromise — and expect it.
Noted security blogger and investigative journalist Brian Krebs joined MarkMonitor as keynote speaker to break down the latest in online schem...es and scams.
He quantified damages to brand owners and consumers, as well as the evolution of threats over time, with examples from the obscure to the notorious. One theme remained consistent across the board: The threat to brand owners. It is one that will never cease, only transmogrify. In absence of cure, preparedness and response are prescribed.
The emerging DNS threat
One instance touched upon...Read More