In my previous blog post, I wrote about the importance of taking a consumer-centric approach to brand protection. In order to accomplish this, technology must be at the forefront, and MarkMonitor is once again the industry front-runner in building a ...cutting-edge platform to accomplish this.
MarkMonitor has invested in developing new technology and best practices to protect well-intentioned consumers from falling victim to online counterfeit goods and brand abuse. If we want to protect these well-intentioned consumers, we need advanced technology that prevents brand abuse across these most visible pages.
MarkMonitor employs its own purpose-built harvesting technology to successfully replicate a...Read More
There are two categories of consumers that purchase counterfeit goods online: the well-intentioned, seeking authentic products, who get duped into buying fakes — and those who are determined to buy counterfeits at heavily discounted prices.
To preven...t revenue loss and protect consumer experience, you’ll want to focus on the former group, as 27 percent of online shoppers unknowingly purchase counterfeit goods.
Neglecting these well-intentioned consumers creates not only an immediate revenue loss but also a cascading negative impact on brand reputation. As counterfeit products fail, consumers associate them with bad experiences and defer to competitors.
MarkMonitor takes a unique, consumer-centric approach...Read More
Can you say your brand name in Mandarin? If not, it might be time to learn.
With more than 721 million internet users, China has become a mecca for online shopping — as well as the source for more than 60 percent of the world’s counterfeit goods, acc...ording to the Organisation for Economic Co-operation and Development (OECD). The country’s trademarking law adopts a first-to-file principle, which grants exclusive trademark rights to the earliest party that applies to register. If you’re overseeing a brand with worldwide appeal, this is worth noting.
While there are possible legal grounds for protecting unregistered trademarks and...Read More
For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media account...s or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant.
It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting...Read More
MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”.
Hopping leverages an a...dvanced form of “High-Value Targeting” (HVT), which zeroes in and takes down the most egregious infringers in bulk. While the methods he uses are newer to the brand protection industry — they are the “bread and butter” of this 13-year MarkMonitor veteran’s work. And it’s a critical component to taking action against a variety of cyber-criminals — from those peddling imposter baby formula to the fraudsters...Read More