Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity.
A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the c...laim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters.
Companies report needing more support for online protection
We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to...Read More
We researched the time it takes from product release date to first online counterfeit, and the results are in:
There’s no time to waste.
New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a ...typical measure of “Time-to-Counterfeit” is, well, zero.
Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe.
Research delved deeper into a particular brand (whose name...Read More
A new approach to brand protection requires a new approach to telling your success story.
MarkMonitor clients accomplish this using a number of tools, readily accessible on our streamlined user platform. With easy-to-read visuals and charts highlight...ing milestones over time, you can be sure that your stakeholders understand the results of a consumer-focused brand protection program.
As a quick refresher, here’s what makes consumer-centric brand protection effective (you can also read more here):
Rather tackling total enforcements, take down listings that your loyal shoppers see. This saves time and resources.
By leveraging localized search technology, proxy servers around the world deliver...Read More
MarkMonitor's Senior Vice President Charlie Abrahams interviews with blogger Aaron Lay about solutions for online counterfeiting, fraud, piracy, and other threats. This article originally appeared here at badcredit.org.
In a Nutshell: When major... financial institutions are the targets of cyber attacks, not only are their customers’ wallets affected, but their brand’s reputation takes a hit as well. The monetary and character damage affects the bank’s ability to do business with its customers in good faith, which often leads to a decline in consumer confidence. And banks certainly aren’t alone. Virtually every business sector is a potential target for attacks, which has led...Read More
Your products can be sold online by sellers large and small in hundreds of marketplaces and websites, both well-known and obscured. It can be quite overwhelming.
To tackle this problem you need to have a plan.
The first step when you’re trying to ass...ess the scope of your compliance problem is to focus on the marketplaces that really matter. Are we talking Amazon and eBay — or smaller players like Allegro or Bonanza? They shouldn’t carry the same weight in your brand compliance program. Once you’ve figured out where to focus your efforts, make compliance manageable by dividing your sellers into...Read More