In the second of two blog postings on marketplaces, Nancy reviews examines emerging trends, enforcement actions and best practices.
Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Merca...ri is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers.
Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these...Read More
In Part 1 of a 2-part blog on marketplaces, Zac reviews the current global eCommerce Landscape
Global eCommerce is exploding. Total online retail sales will almost double in next four to five years and will represent 12.5% of total retai...l sales in 2020, compared to 7.5% of total retail sales today.
This phenomenal growth is attracting vast numbers of online retailers. There are already millions of online retailers across the globe. Of the $3.5 trillion total volume expected by 2020, marketplaces are expected to own almost 40%.
While the well-known online marketplaces such as Alibaba, Amazon and eBay...Read More
If you are in the Direct Sales Industry, you are under constant scrutiny from public watchdog groups and federal and state regulators. How can you maintain control of your brand when you do business with a vast and enthusiastic – but often inexperien...ced – salesforce? Success in this industry can put you and your sales force in the crosshairs of the FTC and State Attorney offices. So how can you stay on the right side of regulators, expand your business and protect the valuable relationships you’ve built with your distributors and customers?
Online compliance is a crucial part of your customer...Read More
The Second Annual MarkMonitor Summit was held in New York City on April 12th. MarkMonitor® brought together leading experts from a broad variety of industries and government agencies to share best practices and enforcement strategies for brand ...protection, domain management, and digital piracy. The Summit was also an excellent opportunity to interact with individual Client Service Managers (CSMs) from both the Domain Management and Brand Protection departments.
The event kicked off with an opening keynote from Phillippa Scarlett, United States Deputy Intellectual Property Enforcement Coordinator (IPEC) in the Executive Office of the President. Ms. Scarlett discussed the role of IPEC in...Read More
By 2018 there will be 2.9 billion people on some form of social media, over a third of the world’s population. It’s estimated that 90% of American’s aged 18-29 use social media. These numbers mean that brands not only need to have a strong social med...ia presence to engage with customers online, but they need to be aware of the various challenges social media brings. A negative experience for a customer who reports it on just one channel can tarnish your brand's image. When consumers talk about your brand online the conversation is significantly amplified.
Brands need to pay attention and...Read More