One of the biggest online shopping days in China is coming up this November 11 – and it's one that brands should prepare for. Single's Day is a popular festival for young Chinese people that has become a massive shopping event on Chinese marketplaces.... In 2014, Alibaba sold $14.3 billion of goods from 278 million orders on Singles Day. To put that into perspective, Amazon processed just 37 million orders on America's Cyber Monday that year.
With this massive sales volume in Chinese marketplaces on the horizon, here's a few tips on how brands can be vigilant against counterfeiters this 11/11:...Read More
Last month, we were delighted to celebrate our customers at the 10th MarkMonitor Forum held recently in San Francisco. The event offered a wealth of exciting examples of how leading companies and industry advocates are innovating their brand protecti...on and domain management strategies. Our attendees shared their personal experiences, exchanged ideas with their peers, and walked away with knowledge and insights that only a live event like this can provide.
Contributing to the forum’s success was our incredible lineup of speakers, who covered a wide range of topics that included brand protection, domain management, antipiracy, and anticounterfeiting. Here are a few...Read More
Establishing your brand in an effort to combat counterfeiters on the ever growing and incredibly popular Chinese marketplace Alibaba can seem like a daunting task. Alibaba has grown so popular that it now ships over 12 million packages a day, c...ompared the 3 million shipped by Amazon. Additionally, on Cyber Monday, a popular day for online shopping during the holiday season, Amazon processed 37 million orders. In comparison on Singles Day, an annual holiday in China, Alibaba processed 278 million orders.
Adding to the challenge is the variety of selling channels that live under the Alibaba umbrella, including Aliexpress, Taobao and...Read More
We live in an information age where everything is becoming interconnected. Information is being created and accessed more readily than ever. In this environment, cyberattacks are a growing concern. Cyberattacks cost businesses as much as $400 billion... annually and the threats are coming from places many people know very little about. PwC report that nearly 90% of large organizations now suffer some form of security breach. At least 60% of brands will discover a breach of sensitive data. However, many organizations simply don’t know what they don’t know. Researchers at MIT discovered that a full 75 percent of breaches go undiscovered...Read More
In the second of two blog postings on marketplaces, Nancy reviews examines emerging trends, enforcement actions and best practices.
Mobile-only marketplaces are among the most exciting emerging trends in global eCommerce. Merca...ri is a Japanese start-up with 32 million downloads, 7 million from the U.S. Brand owners need to understand what happens when people shop via their mobile device. Consumers can snap a photo of an item they want to sell, post a listing and rate buyers and sellers.
Social media chat apps include What’s App which has over a billion users. Direct marketing organizations are using these...Read More