With the General Data Protection Regulation (GDPR) now in force, brand protection experts are having to familiarize themselves with the challenges this introduces relating to online brand protection. One of the most significant of these is the fate o...f WHOIS, the domain name lookup service.
WHOIS was a vital tool for consumer and brand protection efforts, but since the GDPR was enforced on May 25, important registrant data has become unavailable to the public. WHOIS in its previous form was not GDPR compliant, as it displayed personally identifiable data including names, email and home addresses and more.
In late May, the...Read More
We like to assume that the companies we interact with and purchase from are morally sentient enough to respect privacy principles, but unfortunately, this is not always the case.
This is why European authorities have introduced the General Data Prote...ction Regulation (GDPR), which aims to provide extra protection for EU citizens while also ensuring companies are handling customer data responsibly.
However, despite the EU’s good intentions, GDPR is set to actually make protection of customers more difficult – mostly because of the negative impact it will have on WHOIS, the domain name lookup service that is integral to online abuse efforts....Read More
Despite sounding as though it’s been lifted directly from a science fiction novel, cryptocurrency is entirely real. The term is used to describe a range of digital currencies that can be used to purchase goods and services over the internet, and has ...recently found mainstream popularity through the rise of bitcoin – undoubtedly the most well-known of cryptocurrencies.
Bitcoin quickly became a phenomenon when its value started to skyrocket a few years back, and people realised they could make serious money from investing in it. From January 2017 to December the same year, the price of bitcoin rose over 2000%, from...Read More
Smartphone usage today extends far beyond the basics of texts and calls.
More than 80 percent of surveyed consumers now say they prefer these devices over computers when it comes to buying goods and services. This includes product sea...rches, price comparisons and locating stores. Global mobile commerce (or m-commerce), meanwhile, is expected to reach new heights in revenue, with a projected $669 billion spent in 2018 alone.
However, as m-commerce makes online shopping easier and simpler, especially for busy, on-the-go consumers, it also opens up new channels for counterfeiters to promote fake goods and dupe consumers.
The problem is that some brands are...Read More
Keeping up with online brand abuse in social media can seem like an endless task.
From impersonation and counterfeiting to phishing and fake promotions, scams are taking place across social platforms. Likes, re-tweets, and follows proliferate message...s quickly and it’s a nightmare when fake offers or counterfeit promotions spread like wildfire.
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A brand's responsibility
The expectation is that it’s the brand owner’s responsibility to stay on top of it. In fact, did you know that 86% of consumers expect brand owners to protect them from these types of scams? Often,...Read More