Tackling online crime shouldn't work like operating a conveyor belt at high speed, but that's exactly how it is for many brands before they optimize strategies.
"I used to liken it to the 'I Love Lucy' episode where she's working the chocolate factor...y, and the chocolate's going by, and it's her job to pick up each piece, wrap it up and put it back," said Lauren Dienes-Middlen, Esq., SVP, Assistant General Counsel – Intellectual Property, WWE, Inc. "Then it starts to speed up and speed up, and she can't keep up."
The fourth annual New York Summit covered everything from changes...Read More
Earlier this month, two major sport and shoe brands put their foot down on illicit counterfeit activity.
A joint claim accused 53 different ecommerce sellers of various counts of trademark infringement, counterfeiting and unfair competition. In the c...laim, both companies said they suffered “daily and sustained violations of their trademark rights at the hands of counterfeiters and infringers”, with money being diverted away from genuine brands and into the hands of counterfeiters.
Companies report needing more support for online protection
We all know that cybercrime has very real and damaging impacts. But did you know that many brands also struggle to...Read More
We researched the time it takes from product release date to first online counterfeit, and the results are in:
There’s no time to waste.
New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a ...typical measure of “Time-to-Counterfeit” is, well, zero.
Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe.
Research delved deeper into a particular brand (whose name...Read More
A new approach to brand protection requires a new approach to telling your success story.
MarkMonitor clients accomplish this using a number of tools, readily accessible on our streamlined user platform. With easy-to-read visuals and charts highlight...ing milestones over time, you can be sure that your stakeholders understand the results of a consumer-focused brand protection program.
As a quick refresher, here’s what makes consumer-centric brand protection effective (you can also read more here):
Rather tackling total enforcements, take down listings that your loyal shoppers see. This saves time and resources.
By leveraging localized search technology, proxy servers around the world deliver...Read More
MarkMonitor's Senior Vice President Charlie Abrahams interviews with blogger Aaron Lay about solutions for online counterfeiting, fraud, piracy, and other threats. This article originally appeared here at badcredit.org.
In a Nutshell: When major... financial institutions are the targets of cyber attacks, not only are their customers’ wallets affected, but their brand’s reputation takes a hit as well. The monetary and character damage affects the bank’s ability to do business with its customers in good faith, which often leads to a decline in consumer confidence. And banks certainly aren’t alone. Virtually every business sector is a potential target for attacks, which has led...Read More