Decentralized domains such as .BIT, .ETH, .COIN, and .LIB, which are based on blockchain technology, have experienced renewed relevance with the growing popularity of blockchain technology and data privacy policies. While these "domains" are not true... domain names – meaning they do not use the ICANN-coordinated DNS and do not resolve to content in the traditional sense – they do allow for other activities among cryptocurrency holders such as connecting directly to their ‘wallets.’ While originally these domains were minimally used, lately they have increased in importance as they begin to impact the new gTLD namespace, and the “real DNS”, in...Read More
According to the Food and Drug Administration, 97 percent of online pharmacies are illegitimate and unsafe.
Many of these online pharmacies involve highly sophisticated criminal enterprises and sell medicines that don’t work or are harmful to your he...alth. Beyond serious health dangers, many of these illegitimate online pharmacy schemes also utilize malware to steal consumer credentials (such as credit card numbers and identities) – which further heightens the gravity of the situation. What's more, these threats of imposter medical products can also bleed into online reputation and domain management issues.
For pharmaceutical companies, being associated with these types of illegitimate online...Read More
Is anyone else struggling to remember a time before the GDPR? It’s only been a few weeks since the regulation came into effect, but there have already been plenty of developments in the brand protection field – so much so that it’s hard to imagine a ...pre-GDPR era.
Before the GDPR officially came into effect, the majority of conversations in the domain name industry centered around the display of registrant information within WHOIS – how much would be publicly available, and how much of an impact would this have on brand protection efforts.
Unfortunately, while there has not been a total...Read More
We all know about the dangers that brands face when it comes to counterfeiting. But which are considered the highest risk?
According to a survey at MarkMonitor’s annual Spring Symposium, the overwhelming majority believe it to be reputational damage....
Having gathered responses from more than 100 business executives and attendees of our Symposium, 74 percent said they believe reputational damage to be the most significant risk they face through online counterfeiting. This was closely followed by lost sales through counterfeiting and/or pirated goods, with one in five citing this as the most damaging side-effect.
The Symposium is a hugely insightful and...Read More
The new gTLD program has been a controversial topic for MarkMonitor customers.
Many understandably blame new gTLDs for inflating defensive domain name budgets, creating new environments for cybersquatters and other bad actors and creating new free sp...eech challenges to brand protection with the introduction of gripe TLDs like .sucks. On the other hand, companies have capitalized on the opportunity to secure powerful keyword-rich and hyper-localized domains, like spanish.academy and toureiffel.paris, and have reached new customers with non-Latin character IDNs. Many companies also now enjoy unprecedented security, innovation and control with their own .brand TLD.
For better or for worse, new gTLDs...Read More