We researched the time it takes from product release date to first online counterfeit, and the results are in:
There’s no time to waste.
New algorithms using historic and anonymized data from clients have revealed that, for well-known enterprises, a ...typical measure of “Time-to-Counterfeit” is, well, zero.
Issues like information leaks, product popularity and low barriers to entry will nearly guarantee your brand falls into the most vulnerable category. If you’re selling a more complex item (think of the latest smartphone or unique computer software), you could buy a few weeks. Maybe.
Research delved deeper into a particular brand (whose name...Read More
MarkMonitor's Senior Vice President Charlie Abrahams interviews with blogger Aaron Lay about solutions for online counterfeiting, fraud, piracy, and other threats. This article originally appeared here at badcredit.org.
In a Nutshell: When major... financial institutions are the targets of cyber attacks, not only are their customers’ wallets affected, but their brand’s reputation takes a hit as well. The monetary and character damage affects the bank’s ability to do business with its customers in good faith, which often leads to a decline in consumer confidence. And banks certainly aren’t alone. Virtually every business sector is a potential target for attacks, which has led...Read More
Social media has transformed the way brands interact and engage with consumers and, as part of that change, opened up a new avenue for the sale of counterfeit goods.
Scammers leverage social platforms to impersonate brands by repurposing legitimate i...mages, brands names and logos to appear credible before promoting fake goods and directing consumers to counterfeit websites. Whether through fake social media accounts or illegitimate listings and advertisements on online marketplaces, it’s a serious problem causing significant headaches for a variety of brands.
This isn’t to say that efforts aren’t being made to prevent this activity. Many brands choose to implement...Read More
MarkMonitor joined our internet governance colleagues in Copenhagen, Denmark for ICANN 58 in early March. It’s a busy time for brand owners, as we discussed Subsequent Rounds of the New gTLD Program, Rights Protection Mechanisms, online abuse and Reg...istration Directory Services (Whois) and met with partners about Registry launches, brand concerns and more. It’s a big year for brand owners, with key policy issues on the table for milestone decision-making, and many factors to consider to balance brand interests with other internet governance concerns like privacy, data collection, government positions and infrastructure operations.
For the first time, MarkMonitor was proud to...Read More
In the capacity that MarkMonitor has as an ICANN accredited registrar, we have observed numerous issues with registrations in the .feedback registry. These issues date back to the initial launch of .feedback earlier this year. As a result of th...e harm our clients and other brand holders have faced, we have provided our support to the filing of a Public Interest Commitment Dispute Resolution Procedure (PICDRP) with ICANN. This is a review process, which ICANN established as part of its new gTLD program, designed to help parties arbitrate these kinds of issues with registries.
This is an unprecedented move for MarkMonitor and our clients...Read More