When a domain name contains one of your brands, web users often expect to be directed to relevant content relating to that brand. If they are not, it can create a suboptimal customer interaction with your brand.
What’s the best way to make sure your... redirects make sense? For starters, you should:
Redirect your defensive domain names to relevant content: If a domain name contains your brand, it should point to content relevant to your brand. Even domain names containing generic category or industry terms should point to content related to those terms.
Decide how to address derogatory domain names: Of course...Read More
After more than a week away at the ICANN meeting in Beijing, I am back in the office, and mostly over my jetlag, mostly. Many colleagues and clients have asked, “So, what happened?”
The honest truth is, I am not really sure.
I know that progress wa...s made on the Registrar Accreditation Agreement – and that it will be posted for public comment. I know that the same is true for the Registry Agreement.
I know that there are still a number of implementation details to be ironed-out with regards to the Trademark Clearinghouse and the submission of the 50 previously...Read More
The Intellectual Property & Science business of Thomson Reuters signed a definitive agreement to acquire MarkMonitor, a global leader in online brand protection, subject to regulatory approval. Together, Thomson Reuters and MarkMonitor will trans...form brand protection to help companies create, manage, protect their revenue and reputations around the world.
MarkMonitor will strengthen the expanding Intellectual Property Solutions from Thomson Reuters with its trusted brand offerings, including brand creation, protection and licensing management. These are natural extensions of the trademark search and watch services Thomson Reuters already provides.Read More
How much time passes on average before a link gets roughly half the clicks it will ever receive? The answer is about 3 hours, according to recent study by Bit.ly, a URL shortening service.
In its research, Bit.ly measured the longevity of 1,000 pop...ular links by looking at their ‘half life’ – the amount of time that lapses before a link will receive half the clicks it will ever receive after its peak. The research highlights that a link’s half-life is primarily determined by the nature of the content it points to, in addition it where the link is posted.
Affiliate marketing programs no doubt play an important role in driving traffic to companies’ websites and generating sales, generating 6% of e-commerce sales according to the e-tailing group’s 2010 survey of over 150 online merchants. Affiliate mar...keting programs are only expected to get bigger; Forrester Research projects the US affiliate marketing spend will double between 2009 and 2014, reaching $4 billion by 2014.
Not surprisingly, a popular tactic used by affiliates to drive traffic is paid search, with 55% of affiliates leveraging pay-per-click advertising via search engines to promote their sites, according to a 2009 survey of over 450 affiliates by...Read More